Ganbarou Noto, Ganbarou Ishikawa Local information media "Noto Biyori" was born to energize Noto.

PPM Corporation (Location: Miike-cho, Kanazawa City, Ishikawa Prefecture, President: Takao Nishi) has signed a partnership agreement with the local information website "Kanazawa Biyori" (Kanazawa Biyori Co., Ltd.) and hereby announces the release of "Noto Biyori" on February 1, 2024 (Thursday), a local information media to communicate the charm of Noto.Site Image of "Noto Biyori"

Noto Biyori website image

Noto Biyori (Noto Biyori)" https://notobiyori.com/

What is Noto Biyori?

The Noto Peninsula juts out into the Sea of Japan in Ishikawa Prefecture, located roughly in the center of the Japanese archipelago. In the fall of 2023, Takao Nishi, a native of Hakui in Noto, made a bold decision to create a new town called Omo Biyori, which is a word for "Omo" that means "day of the sea" in Japanese. Together with writers living in Noto, he was preparing to launch a local information media outlet based on the concept of "making life fun and energizing Noto with 'Omoshiroi' from Noto.

Then, on January 1, 2024, the "2024 Noto Peninsula Earthquake" occurred in the Noto region of Ishikawa Prefecture. Shiga-cho, Ishikawa Prefecture, registered an intensity 7 on the Japanese seismic scale, and most of the Noto region, including Suzu City, Noto Town, and Wajima City, suffered extensive damage. To be honest, I was conflicted about whether or not to publish this media release at this time. However, we felt that it was precisely because this was the time that we needed to convey to as many people as possible the appeal and current situation of Noto, which is so important to us.

We would like to express our deepest sympathies to those affected by the disaster and wish for the restoration and recovery of our beloved Noto, and we will send out messages with the theme of Noto's charms "#My beloved Noto" to people in the prefecture and beyond, with the thoughts and feelings of the people there.

◎Operator: Takao Nishi, PPM Co.

Born and raised in Hakui, Ishikawa Prefecture, Nishi has worked in the advertising industry in Kanazawa City for more than 30 years. I am engaged in the media business, advertising agency business, and event planning business, specializing in local targeting in the three Hokuriku prefectures and the Noto area. We will work hard to help revitalize the local economy of Ishikawa and Noto.

The advantages of advertising in Noto Biyori／The appeal of Noto reaches a wide range of people.

The strength of Noto Biyori is that it reaches not only people in the Noto area, but also a wide range of people in Kanazawa and other parts of the prefecture. The reason for this is our media partnership with "Kanazawa Biyori", one of the most recognized local information sites in the prefecture. Information posted on "Noto Biyori" is also posted on "Kanazawa Biyori," thus reaching the users of "Noto Biyori" and "Kanazawa Biyori.

In addition, once information is posted on "Kanazawa Biyori", it can be disseminated through affiliated media in Japan and overseas. (*Publication is not guaranteed. Global affiliated media are optional).

How Noto Biyori Advertisements Work

Noto Biyori Advertising Structure

Kanazawa Biyori" https://www.kanazawabiyori.com/

We have a partnership agreement with Noto Biyori to supervise media management and provide content.

Company website is here → https://kanazawabiyori.jp/