Like a beauty mask using new materials and technology Entertainment Mask 【Bi Electric Current Mask】which is like a beauty machine using new materials and new technology is on sale in advance at @cosme.

～Highly functional face mask using graphene, an ingredient that won the Nobel Prize in Physics.

2024.03.01 14:00

ナチュレリカバー株式会社

Naturel Recover, Inc. will pre-sell [Bi Current Mask] on @cosme from April 1 to April 30, 2024.

Beauty Current Mask (Table)

Over the past few years, there has been continued interest in sheet masks and packs. Looking at @cosme TOKYO's sales over the past year, while overall store sales grew 1.7 times compared to last year, sheet mask/pack sales grew 1.9 times compared to last year. In addition, about 38% of all respondents to a questionnaire about sheet masks and rinse-off packs answered that they use sheet masks and rinse-off packs as part of their "daily care," indicating that sheet masks and rinse-off packs are becoming a part of daily care among consumers.

In this context, we would like to focus on the entertainment element of "sheet masks/packs.

Sheet masks are often associated with the image of "thin and white," but recently, unique items in terms of color, material, shape, and usage have been gradually increasing. When asked about their feelings and thoughts on sheet masks and rinse-off packs, about 19% of those in their 10s to 30s responded, "I think that "special care" masks and packs should have entertainment elements such as an interesting feel and new shapes to make them easier to use. It is expected that the demand for "entertainment masks" will increase as items to be used as special care on special occasions or to be enjoyed with friends.

◆Entertainment Mask

The Entertainment Mask uses a new material and technology, "Graphene"!

Bi-current masks] will be on pre-sale at @cosme from April 1 to April 30, 2024!

(@cosme TOKYO/OSAKA, @cosme SHOPPING, 26 @cosme STORE)

Sales store details】【Sales store details

@cosme SHOPPING (Mail order site)

@cosme TOKYO/@cosme OSAKA (flagship store)

@cosme STORE (Store)

LUMINE EST SHINJUKU / UENO MARUI / LUMINE IKEBUKURO / LUMINE YURAKUCHO / MARUI MIZOGUCHI / KOBE MARUI / SUNSHINE / AMUEST HAKATA / Nagoya Takashimaya / LUMINE OMIYA / LaLaport Fujimi / NEWoMan Yokohama / LUMINE Yokohama / Tokyo Komachi Lazona Kawasaki / Tokyo Komachi LaLaport Toyosu Tokyo Komachi LaLaport Yokohama / Tsutaya Ebisubashi / Tsutaya Kumamoto / Tsutaya Sapporo Biigaoka / Tsutaya Hakodate Tsutaya / UC AEON MALL Takaoka / UC AEON MALL Takasaki / Toyama Marutto / Tenmabashi Keihan City Mall / Misugi Namba Walk

＜What is Natuore Recover?

Natuore Recover is a brand of cosmetics containing the anti-aging ingredient NMN and patented high penetration type electron water.

<Entameme Mask> ◆"@cosme Best Cosmetics

◆NMN Moist Repair Bio Cellulose Mask, which was selected as the "Entertainment Mask" in the "@cosme Best Cosme Award 2024 First Half Year Trend Prediction," is now available as an entertainment mask using a new material and technology, "Graphene," which has been further developed.

It is a new face mask with a premium feeling of comfort and a firm, smooth, smooth, and smooth finish, with an unprecedented sense of smoothness, transparency, and surprising instantaneous whitening power.

＜The reason for the amazing whitening power.

Highly functional face mask using the Nobel Prize winning ingredient "Graphene".

Graphene's high thermal and electrical conductivity is used to regulate the skin's bioelectricity, allowing beauty ingredients to penetrate deep into the skin (down to the stratum corneum) and promote skin metabolism. The skin is tightened and moisturized.

This sheet mask leads to smooth and beautiful skin with luster.

~ Carefully selected high-function beauty ingredients bring you closer to younger looking beautiful skin. ~Facilitates the skin's metabolism.

◆Approaches signs of aging

Delivers NMN (nicotinamide mononucleotide), which is lost with aging, directly to the skin to support youthful firmness and radiance.

◆Niacinamide

Approved by the Ministry of Health, Labour and Welfare in 2018 as an "active ingredient for improving wrinkles."

Niacinamide is said to be an effective ingredient for wrinkle improvement, barrier function improvement, anti-inflammation, and acne prevention with its antioxidant action similar to that of vitamin C derivative. It also suppresses melanin production and prevents blemishes, leading to dull, clear skin.

How to use Bi Current Mask

https://www.youtube.com/shorts/lTGLlx25Wv8