Introducing TamagoFun by JA Zen-Noh Egg: Elevate your palate with our newly launched 'Fluffy Omelette' and 'Egg Salad' creations!

2024.01.11 12:00

JA全農たまご株式会社

JA Zen-Noh Egg Corporation, based in Shinjuku-ku, Tokyo, under the leadership of President Yuji Kawakami (hereinafter referred to as "JA Zen-Noh Egg"), is thrilled to introduce its latest venture, the brand "TamagoFun." Embark on a culinary journey as we prepare to unveil the delectable "Fuwatoro Omelette" and the enticing "Tamago Salad." Stay tuned for an egg straordinary experience!

FuwatoroOmelette

Tamago Salad

Development Background

In the wake of the COVID-19 pandemic, the paradigm of home cooking has shifted, witnessing a surge in the preference for frozen and pre-prepared foods over fresh alternatives. This change in food consumption is not only a response to the increased opportunities for home cooking but also reflects a broader shift in consumer behavior. The time-performance mindset, initially attributed to Generation Z, has now permeated the routines of housewives and dual-income earners alike.

Consumers, driven by a desire for efficiency beyond simplicity, are seeking quick and convenient meal solutions. A distinctive consumer mindset has emerged, emphasizing the importance of swift cooking times coupled with the enjoyment of tasty meals. Consequently, there is a growing interest in instant and microwave products. Our new product line is a direct response to these evolving consumer needs. Developed with the understanding that individuals balancing work and household responsibilities on weekdays desire easy, delicious, and leisurely meals at home, these products aim to redefine the way we experience culinary delight amidst busy lifestyles.

Discovering TamagoFun: Unveiling Our New Culinary Adventure

TamagoFun logo

Welcome to the world of TamagoFun, a brand conceived with the fervent desire to make the deliciousness of eggs easily accessible and seamlessly integrated into people's daily diets. At the heart of TamagoFun lies JA Zen-Noh Tamago's commitment to simplifying the joy of savoring eggs and encouraging their inclusion as a delightful and essential part of everyday nourishment. Embrace the goodness of TamagoFun, where the pleasure of eggs becomes effortlessly woven into your daily culinary experience.

Fuwatoro Omelette: A Solution to Crafting the Perfect 'My Favorite Egg Dish'—Effortlessly Appealing, Deceptively Easy to Master!

Merchandise Serving Example

Experience the ultimate convenience with our Fuwatoro Omelette – simply heat the omelet in a microwave oven! The semi-moist texture ensures it remains tender even after heating, allowing everyone to effortlessly recreate the delectable omelette enjoyed in top-notch restaurants. With a single cut using a knife, unveil a fluffy, semi-boiled omelette that's ready to delight your taste buds!

Tamago Salad : A Gourmet Morning Upgrade – Perfect between Bread Slices or Chilled in Your Refrigerator!

Merchandise Serving Example

Revolutionize your sandwichexperience! Our pre-seasoned Tamago Salad is ready to savor as is—no cookingtime, no extra dishes. Enjoy the convenience of a delicious meal without thefuss. Delight in the gentle texture and sumptuous egg flavor of this mild eggsalad.

Product Overview

trade (brand) name: Fuwatoro Omelette

capacity: 100g

Storage temperature: Refrigerated below 10°C

Reference retail price (excluding tax): JPY 328

Sales Area: The eastern region of Japan, including Tokyo

trade (brand) name: Tamago Salad

capacity: 80g

Storage temperature: Refrigerated below 10°C

Reference retail price (excluding tax): JPY 148

Sales Area: The eastern region of Japan, including Tokyo

Release Date