Non-alcoholic and hot sake? A sake brewery proposes, Genmaicha 88", a non-alcoholic drink to enjoy cooking, is now on sale at Genmaicha 88" is now on sale at Makuake!

Yasufuku Matashiro Shoten Co. (Location: Kobe City, Hyogo Prefecture; Representative: Haruhisa Yasufuku), a long-established sake brewery, has launched the second project of its non-alcoholic "Genmaicha 88 (Hachiju Hachi)," a warm drink to complement food and the season, on December 22, 2023 (Friday) at Makuake. The project started on December 22, 2023 (Friday).

Matashiro Yasufuku Shoten, a Nada sake brewery founded in 1751, released the first version of "Genmaicha 88" made with sake rice and Yamada Nishiki, a non-alcoholic drink during meals that complements food, as a non-alcoholic project in 2021.

This time, from December 22, 2023 (Friday), we have started selling our second non-alcoholic drink on Makuake as "Non-alcoholic drink that can be enjoyed warmed up" to match the season and cuisine.

Non-alcoholic and "hot sake"? The second version of "Genmaicha 88

Makuake project page

Hot sake with non-alcoholic beverage? Taste and aroma change with temperature, Genmaicha "88" made with sake rice Yamada-Nishiki

https://www.makuake.com/project/88_02/

We want a non-alcoholic drink that goes well with delicious food! A project that started with the idea of "I want a non-alcoholic drink that goes well with delicious food!

The first project of "Genmaicha 88

As a sake brewery, we propose a non-alcoholic drink that complements delicious food (especially Japanese food). What we arrived at was a Genmaicha made exclusively for mizuidashi (water-drinking) using sake rice Yamada-Nishiki.

By extracting the tea leaves at low temperature, we aimed to create an aroma and taste that betrays the conventional image of Genmaicha, "like Junmai Daiginjo" with its aromatic, clear flavor and sweetness.

The first project achieved 1,350% of its goal on Makuake. Since its general release, the product has been used on the menus of starred Japanese restaurants and first-class hotels, and has been introduced on TV, radio, and magazines.

Reference: Makuake project page (first phase)

We want a non-alcoholic beverage that goes well with delicious food! From a long-established sake brewery, the ultimate Genmaicha (brown rice tea) exclusively for mizudashi

https://www.makuake.com/project/88/

I want to drink it warm in winter! The taste and aroma change depending on the temperature.

Non-alcoholic beverages that can be drunk warmly in winter

After the release of our first product, which was made exclusively for drinking watered-down Genmaicha, customers often asked us, "Can't I drink it warm? We were often asked "Can't we drink it warm? We started development in response to the customers' desire to drink it warm during the cold season.

The challenge was that "the better the tea leaves are, the stronger the bitter taste becomes when brewed at high temperatures, and it cuts too much into the flavor of the food.

After more than a year of development and experimenting with numerous combinations of tea leaves and rice, they finally completed a non-alcoholic beverage that "accompanies the lingering flavors of food and changes its aroma and taste depending on the temperature range," just like sake. The second product is now ready to be enjoyed hot or cold, depending on the season and cuisine, brewed with hot water in winter and served with water in summer.

We hope you will enjoy the difference in flavor by comparing the two.

Brewed with hot water, it has a warm, mild flavor and sweetness.

When brewed with water, it has a crisp and clean flavor and aroma.

Made with Yamadanishiki grown by high school students who are challenging organic cultivation

Yamada-Nishiki grown by high school students at Hyogo Prefectural Harima Agricultural High School

The rice used for this sake was "Yamada-Nishiki" grown by high school students at Hyogo Prefectural Harima Agricultural High School (located in Kasai City, Hyogo Prefecture).

Harima Agricultural High School is the only high school in Hyogo Prefecture designated by the Ministry of Education, Culture, Sports, Science and Technology as a high school for fostering agricultural managers, and is a center for fostering agricultural successors where students can learn about nature conservation, recycling-oriented agriculture, organic farming, etc. For the sake brewery, this high school supports the future of "Hyogo-produced Yamada Nishiki.

Hyogo Prefectural Harima Agricultural High School, a base for training agricultural successors

High school students studying here have started an initiative to grow "Yamada-Nishiki" using organic farming methods from 2020.

Because a two-year conversion period is required, we have purchased rice harvested in 2022, when JAS organic certification is not yet available.

JAS organic certification from 2023 without incident.

■Sales start on December 22 (Fri.) on Makuake!

Warmth is a treat for oden and simmered dishes

You can purchase it on Makuake from Friday, December 22, 2023 to Monday, January 22, 2024. You can also choose a set that compares the first and second set of drinks, or a set with limited quantities of original sake cups and other items.

<Period of implementation

December 22, 2023 (Friday) - January 22, 2024 (Monday)

<Location

Makuake, a service to support and purchase atarashii things and experiences

<Project name

Hot sake without alcohol? Taste and aroma change with temperature. Genmaicha "88" made with sake rice Yamada-Nishiki.

<URL>

https://www.makuake.com/project/88_02/

<Schedule

Friday, December 22, 2023 7:00 start

January 22, 2024 (Monday) 18:00 End

Shipment will begin at the end of January 2024

Link to Makuake purchase page

Company Profile

Yasufuku Matashiro Shoten, a company with the concept of "brewing food

Company Name： Yasufuku Matashiro Shoten Co.

Representative： Haruhisa Yasufuku

Address: 1-5-23 Mikagezuka-cho, Higashinada-ku, Kobe, Hyogo 658-0044 Japan

Contact： TEL 078-851-0151 / FAX 078-851-0156

URL : https://www.matashiro.jp/

...Founded in 1751, a sake brewery in Nada Gogo (Mikage). They have been brewing sake as a food sake under the slogan of "brewing sake for food".

Using sake rice produced in Hyogo Prefecture and Nada's famous sake brewing water "miyamizu", the brewery produces sake by hand in small quantities. As a legitimate Nada sake with richness and sharpness, the company specializes in brewing sake with "flavor that is added through maturation" by taking advantage of the "akiagari" characteristic of miyamizu.

Representative brand "Daikoku Masamune". The company has also launched the "Beef and Teppan" series of sake to pair with wagyu beef, and the "Sake Soko" series, which offers different sake qualities to match the season and seasonal ingredients, offering a rediscovery of the appeal of sake.