Yamaya and JALUX Group Tempura specialty restaurant "Hakata Tempura Yamaya" opens its second branch in Thailand.

Yamaya Communications Corporation, JALUX Co. (Location: Sasaguri-machi, Kasuya-gun, Fukuoka Prefecture; hereinafter "Yamaya") have announced that on December 18, 2023, JALUX's Thai subsidiary JALUX ASIA Ltd. and Yamaya Communications Co. The restaurant will be located in the "Future Park & Zpell", a large-scale commercial facility in Rangsit, the northern part of the Thai metropolitan area, and will open on December 18, 2023.

Yamaya and JALUX Group signed a franchise agreement in August of this year, and opened the first "Hakata Tempura Yamaya" restaurant in Bangna, Thailand (*1), which has been well received. We are now opening our second restaurant to bring the taste of Japanese tempura to the people of Rangsit.

*1: Press release (dated August 4, 2023)

Tempura specialty restaurant "Hakata Tempura Yamaya" opens its first restaurant in the Bangkok area of Thailand "Yamaya" and "JALUX Group" sign franchise agreement

https://www.yamaya.com/research/categories/detail/231

*Please note that this is a joint release and may be distributed in duplicate.

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Hakata Tempura Yamaya is a franchise restaurant of the tempura business operated by Yamaya Communications Inc. in Japan and Taiwan, where customers can enjoy freshly fried tempura with a crispy, light texture, served in a rich tempura sauce made with Yamaya's umadashi (dashi broth) and bonito. The restaurant also offers unlimited refills of its well-known spicy cod roe and mustard greens, bringing to you the culinary culture of Kyushu and Hakata, a region that Japan is proud to call home.

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The first store has been doing well since its opening, and the number of repeat customers is already increasing.

The Bang Na branch, which opened this summer as the first "Hakata Tempura Yamaya" restaurant, has been visited by many Thai customers and Japanese customers living in Thailand immediately after its opening. Hakata Tempura Yamaya also serves spicy cod roe, which is a new attraction for Japanese food experience, and is attracting an increasing number of repeat customers.

We plan to open more restaurants in Thailand, where Japanese food is gaining popularity, offering the taste of "Japan Quality".

JALUX ASIA Ltd. and Yamaya will combine the know-how of both companies under the concept of "bringing the best of Japan to the world" and continue to develop tempura and spicy cod roe into a favorite food of Thai people in Thailand, where Japanese food is gaining popularity. Hakata Tempura Yamaya" has opened its first restaurant in Bangna and its second in Rangsit, both in the suburbs of Bangkok. We will continue to offer the taste of "Japan Quality" in various areas while developing the brand into one that is widely recognized in Thailand. We plan to open several more stores in the future, mainly in the Tokyo metropolitan area, and also aim to expand our business in the ASEAN region.

Company Profile of Yamaya Communications Co.

Founded in 1974 with the desire to deliver truly delicious spicy cod roe. Since then, the company has maintained an uncompromising commitment to flavor and has developed a wide range of businesses based in Fukuoka, including the production and sale of spicy cod roe, the processing and sale of marine products and general food products, food service business, agricultural business, and sake brewing.

We aim to be a company that continues to propose exciting food culture to everyone, and to introduce new Kyushu food culture not only to Japan but also to the world, and to be widely familiar with the Kyushu food culture.

Company name: YAMAYA COMMUNICATIONS Co.

President and Representative Director: Masahide Yamamoto

Head Office: 1-1, Sairidai, Sasaguri-machi, Kasuya-gun, Fukuoka 811-2418, Japan

Business : Manufacturing and sales of spicy cod roe, processing and sales of marine products and general foodstuffs, and food service business

　　　　　　　　　 Food service business

Website: https://www.yamaya.com/corporate/

Company profile of JALUX ASIA Ltd.

Established in 1999 as a local subsidiary of JALUX Co. JALUX ASIA Ltd. was established in 1999 as a local subsidiary of JALUX Co., Ltd. in Thailand. The company exports Thai specialty products, imports and sells Japanese fresh produce and food products, and acts as a sales agent for famous Japanese confectioneries, utilizing the JALUX Group network.

Based on the corporate philosophy of "Partnering for Happiness - Bringing more abundance and brilliance to people, society, and the environment," the JALUX Group, as a trading company of the JAL Group, will continue to propose products and services that enrich and color everyone's lives.

Company name: JALUX ASIA Ltd.

Representative: Taichi Saito

Location: 159, Serm-Mit Tower, 9th Floor, Room 915, Sukhumvit 21 Road, North Klongtoey, Wattattatto

　　　　　　　North Klongtoey, Wattana, Bangkok 10110

Business : Export and sales to Japan, import and sales in Thailand, customer service

Website: https://www.as.jalux.com/