Perfect for dry winter! Bath additives that cleanse the skin Emule Mineral Bath Powder Premium Switched to domestic production and relaunched on December 8 (Fri.)

Emule Co. (Location: Kawaguchi-shi, Saitama, President: Miki Terada) will relaunch "Emul Mineral Bath Powder", which has been on the market since 2009, as "Emul Mineral Bath Powder Premium" from December 8, 2023.

Emul Mineral Bath Powder Premium

Domestic Production and Renewed Launch Background

Emul has always desired to manufacture "Emul Mineral Bath Powder" in Japan for its safety and security. However, due to technical limitations, it has been difficult to manufacture in Japan, so we have imported the product from Taiwan, filled it in Japan, and sold it.

However, in light of the SDGs and the unstable international situation in recent years, we decided that it was essential to manufacture the product in Japan in order to provide a more stable supply of the product in the future. In addition, our customers have been using our products for more than 10 years, and with safety and security as our top priority, we have upgraded our products by adding active ingredients without sacrificing the feel and texture of the products.

■Patent application for a powdered plant-derived surfactant

Since the product concept calls for "no petroleum-derived ingredients," it was an extremely difficult challenge to produce a "powdered bubble bath bath agent" without using any petroleum-derived ingredients.

It took us about five years to overcome this difficult challenge and finally complete the product.

The foaming ingredient (powdered plant-derived surfactant) we have blended this time is novel in the manufacture of "powdered bath salts that create a foaming bath without using petroleum-derived ingredients," so we have applied for a patent for the blending.

Five premiums in the renewal of Emul Mineral Bath Powder

(1) Manufactured in Japan. (MADE IN JAPAN)

(2) Naturally derived mineral ingredients (sodium carbonate) contain more types of minerals than ever before.

(3) The number of plant-derived moisturizing ingredients has increased from 11 to 15.

(4) Organic ingredients (3 ingredients): jojoba seed oil, shea fat (shea butter), argania spinosa kernel oil (argan oil)

(5) Contains spa skin conditioning ingredients (4 ingredients): sodium carbonate, sodium sulfate, thiosulfate, and sodium metasilicate.

15 plant-derived moisturizing ingredients

Emulsion Mineral Bath Powder Premium Features

1. soaking in the bath breaks down dirt and sebum on the skin, so there is no need to scrub the skin with a towel. 2!

(2) After soaking in the bath, your skin will be moist and smooth as if you had applied body cream.

(3) Residual chlorine in tap water is reduced, making the water soft and mild.

4. 5 additives-free (synthetic fragrance, synthetic coloring, preservatives, mineral oil, petroleum surfactants)

Recommended for children and people with sensitive skin. (Patch tested).

Emule Mineral Bath Powder Premium Recommended for

(1) People who are concerned about dryness after taking a bath.

(2) People with dry and itchy skin. (3) People with heels, elbows, and knees.

(3) Those who are concerned about calluses on heels, elbows, knees, etc. (4) Those who find it troublesome to wash their bodies.

4. those who have trouble washing their bodies. 5. those who use body cream after bathing.

(5) Those who have trouble applying body cream after bathing. (6) Those who do not have time to go to an esthetic salon.

6. who do not have time to go to an esthetic salon

(7) Those who are concerned about residual chlorine in tap water.

Sales channels

Department stores nationwide, mail order, etc.

Emule store URL: http://www.rakuten.co.jp/emurshop/

Outline of "Emul Mineral Bath Powder Premium

Product name: "EMUR Mineral Bath Powder Premium

Brand ： EMUR / EMUR

Content / Price: 25g (1 time use) / 314 yen (including tax)

　　　　　　　25g (1 time use) x 8 pieces / 2,195 yen (including tax)

　　　　　　　25g (1 time use) x 3 pieces / 1,078 yen (including tax)

　　　　　　　1,500g (for about 60 times)/12,650 yen (including tax)

25g (1 time use)

Company Profile

Company name: Emule Co.

Establishment ： November 5, 2008

Capital ： 6 million yen

Representative: Miki Terada, President

Location: 1-11-9 Ryoke, Kawaguchi-shi, Saitama 332-0004, Japan

Official website: https://emur.co.jp/

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