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Global jewelry trends land in Japan! Permanent jewelry specialty store Grand Opening of "Link2Me HARAJUKU" in Omotesando on December 9, 2023


LIFELONG Corporation (Location: Minato-ku, Tokyo; President: Takeshi Takebe) will hold the grand opening of "Link2Me HARAJUKU," Japan's first permanent jewelry specialty store, on Saturday, December 9, 2023. To celebrate the opening, the first 30 customers to arrive will receive an initial charm of their choice.

Inside the "Link2Me HARAJUKU" store

Bracelet  with initial charms

Welding a bracelet

Initial charms as a gift to commemorate the opening

About Permanent Jewelry

Permanent Jewelry is a hot topic in New York as an accessory that stays on. 

It is said to have started in 2017 as a "forever bracelet" by a New York-based jewelry studio called Catbird. Permanent Jewelry has gained tremendous popularity, especially with the younger generation and exposure on TikTok, which has made it so popular that appointments are hard to come by.

▼ "Link2Me HARAJUKU" expresses eternal bonds and unique style

Link2Me HARAJUKU" offer a wide range of products with a touch of individuality, including fashionable, high-quality bracelets, anklets, necklaces, body chains, and initial charms, with nine types of chains made of gold and platinum.

The store interior is a trendy and colorful space for Generation Z. Thereis a spot in the store where you can tie your wishes. You can have matching permanent jewelry made with your friends or loved ones, or have charms related to your favorite artists or characters to engrave your bond and love forever.

Make your bond and affection eternal with permanent jewelry.

Link Chain


<Example of products> *Tax included

Link chain (available in yellow gold, pink gold, or platinum)

Bracelet 8,000 yen and up

Anklets: 9,900 yen and up

Necklace: from 15,000 yen and up

Charms 1,500 yen and up

▼ Permanent jewelry charms

Permanent jewelry is a kind of amulet that can be worn forever, as it is an accessory that stays on. It is made by cutting the length of the chain to your size and using a special welding machine, allowing you to feel a precious bond with your friends, family, and loved ones. Compared to detachable accessories, it is more individualized and can complements a variety of styles, making it attractive as fashion and art.

At "Link2Me HARAJUKU," the jewelry can be removed with nippers if necessary. We also offer a service to change Permanent  Jewelry into removable jewelry.

Outline of the store


Urban House Building 2F, 4-28-15 Jingumae, Shibuya-ku, Tokyo 150-0001, Japan

Business hours: 11:00-20:00 (last appointment 19:00)

Closed on Tuesdays

Official mail order site : (Available in mid-December)

Official Instagram :

Official TikTok :

Company Information

Company name: LIFELONG Co.

Location: AMANO Shibakoen Bldg. 5F, 1-2-8 Shibakoen, Minato-ku, Tokyo

Establishment : December 2001

Logo Image