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Featured SX, UX, Design Sprint Service Design Free materials to help you understand business trends and improve business performance  How to design "usable" personas to dramatically improve UX" seminar to be held on December 5 Seminar also scheduled for December 5


Neuromagic Corporation (Head Office: Chuo-ku, Tokyo; President: Motoharu Kuroi; hereafter "the Company"), which provides services in the areas of SX, UX, design sprints, and service design, will celebrate its 30th anniversary in 2024. We will celebrate our 30th anniversary in 2024. Currently, we are releasing PDF documents free of charge in each field that will help improve business performance. To commemorate this occasion, we will hold a free online seminar on "persona design," the foundation and root of marketing, on Tuesday, December 5, 2023.

*Wide range of design areas (service, brand, communication, etc.) with emphasis on customer experience

Tips for "usable" persona design to dramatically improve UX


Trailer video:

SX/UX, Design Sprints and Service Design Resources

To help you further develop your business, we are making our materials on sustainability, user experience, design sprints, and service design available to the public free of charge. These materials, which are a condensed collection of our experience, expertise, and achievements, are packed with hints and tips that will lead your business to success.

We hope you will download these materials and make use of them to jump-start your business.

List of publicly available materials:


Basic steps to adapt to the SDGs-mandated business environment (part 1)

Sustainability data management techniques to visualize and accelerate SX

Learning from Nordic Companies - Data x Sustainability - Event Q&A


UX Research "Research for Better User Experience

<Design Sprints / Service Design

Design Sprint Preliminary Template

Design Sprint Reflection Template

Golden Circle Template

Persona Templates

What is a persona? A seminar covering everything from a reconfirmation of what personas are to how to use them concretely

Persona design" simply means defining user demographics. It is used in fields such as service development, marketing, and recruitment to reflect users' perspectives, minimize miscommunication, and optimize the user experience. However, we often hear the following complaints: "We can't utilize personas afterwards" or "We don't know how to utilize personas" even though we have designed personas in detail. In this seminar, our service designer, who has been involved in the development of various SaaS products, will talk about the key points of designing "usable" personas and concrete ways to utilize them, referring to examples of common mistakes in persona design.

Speaker: Yui Kita (Service Designer)

Speaker: Yui Kita (Service Designer)

After graduating from Doshisha University with a degree in sociology, Yui Kita joined a temporary staffing agency. She has since worked in human resource coordination and educational program development in a variety of sectors, including educational NPOs, university staff, and start-up of an incorporated association. She joined NeuroMagic in June 2022, and specializes in service design based on her practical experience in HR.

For those who are interested in this topic

Those who have heard of personas, but do not know the value of creating them or how to design them.

Those who have designed their own personas, but have not been able to make good use of them.

Those who have developed and marketed digital services/products and feel the need to improve them in some way.

You will learn

What is a persona / Significance of creating personas and how to utilize them / Specific methods of persona design / Tips and cautions when designing personas / Examples of personas used in service development/improvement

Seminar Details

Date and Time : Tuesday, December 5, 2023, 14:00-15:00

Application Deadline : December 5 (Tue.) 14:00

Participation Fee : Free of charge

Venue : Online

The secretariat will send you the URL (Zoom) for viewing by e-mail after your application.

Benefit : Seminar video

All applicants will receive the video on the same day of the seminar, December 5 (Tue.).The deadline is Tuesday, December 12.

Materials provided : Seminar materials

 *To those who respond to the questionnaire after the seminar,

 We will provide the materials of this seminar to those who respond to the questionnaire after the seminar.

 If you have any questions about the seminar or other topics, please contact us using the inquiry form below.

 Please use the inquiry form below.

Summary and details:

Examples of cases where we have been in charge and utilized personas

United Arrows Ltd.

Rebranding of human resources recruitment. We were in charge of creating a recruiting website as "Recruiting Partner for HR Department.

Workport, Inc.

Designed the ideal job-seeking user experience and work service flow through UX diagnostics from site registration to interviews.

◾️Neuromagic Company Profile

Company name : Neuromagic, Inc.

Representative : Motoharu Kuroi, President and Representative Director

Location : 3F Tsukiji 616 Building, 6-16-1 Tsukiji, Chuo-ku, Tokyo 104-0045, Japan

Establishment : September 1994

Establishment : November, 1995

Capital : 57,060,780 yen

Business  :  Communication design, service design,Communication design, service design, brand design, and various creative productions,training, lectures, and business development, Sustainable transformation consulting

Employees:129 *As of November 2023

Sales : 1,365,617,587 yen in 2023 (29th fiscal year, March 2022 - February 2023)


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