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Seishindo Pharmacy Increases EC Sales, Up Approximately 145% YoY ~Sales of fertility-related supplements were particularly strong

Increased use of free online consultations available before and after purchase

株式会社誠心堂薬局

Seishindo Pharmacy Co. (Head office: Ichikawa City, Chiba Prefecture; Representative Director: Yuichi Nishino; hereinafter "the Company"), which operates 20 Chinese herbal medicine consultation pharmacies and acupuncture and moxibustion clinics in Tokyo and Chiba, has seen sales at its two online stores (Seishindo's official online store and Seishindo Rakuten Ichiba store, hereinafter "the Company's online store") increase by approximately 145%* compared to the previous year. (Seishindo official online shop and Seishindo Rakuten Ichiba shop, hereinafter referred to as "our online shop") have increased approximately 145%(*) compared to the previous year. Sales of pregnancy-related supplements have been particularly strong. In recent years, interest in fertility and infertility has been growing, and we intend to propose products that meet the needs of each individual customer and provide advice on regimen methods through correct knowledge of information on fertility activities.

*Compared with sales from November 2021 to October 2022 and from November 2022 to October 2023


Fertility Supplement for Women "KAMELECA NISENMARU


Background of Demand for Fertility Supplements

One of the factors behind the growing demand for fertility supplements is the aging of women who wish to conceive at an older age as they marry later in life. As in the past, it has become more difficult to have a baby naturally, and many people are taking part in fertility control on their own. In addition, with the introduction of insurance coverage for infertility treatment that began last April, there are now restrictions on age and number of treatments, and this may also be a reason why more people are becoming more conscious of results and schedules, and are seeking new means to see if there is something else they can do on their own. Fertility supplements are in demand as part of the self-medication aspect of fertility management.



Demand in our online store - Increasing number of users of our free online consultation "Kampo Concierge Service

Demand for our online store is increasing especially among those who live far away from our real stores (pharmacies, drugstores, and acupuncture clinics). Therefore, we have prepared a service that allows customers to consult with a kampo concierge about their physical constitution and products before and after making a purchase at our online store, free of charge. The kampo concierges who provide counseling are pharmacists or registered sales representatives, all of whom have completed training in gynecology and infertility as well as knowledge of kampo medicine. Therefore, during the online consultation, we listen to the customer's situation and provide correct knowledge about fertility information, while proposing products and advising on regimen according to the customer's needs and physical condition.


In asking the opinions of those who use our "Kampo Concierge Service," we hear about the difference in the number of options for pregnancy care between the Tokyo metropolitan area and the rest of Japan. Fertility supplements available online are an option that customers can choose for themselves, regardless of where they live, and we anticipate that demand will continue to grow.

https://www.seishin-do.jp/hpgen/HPB/entries/100.html


Kampo Concierge Service


Fertility Supplements for Two

Fertility management is not something that women should tackle alone; it is essential for couples and their partners to work together. In the past few years, the importance of this concept has been increasingly recognized by the public, and the media has gradually begun to cover the issue. In our online store, sales of "Kirokunisengan," a fertility supplement for women, as well as "Junrokutan," a fertility supplement for men, have also been increasing. We have started selling sets of both supplements, and the number of orders is increasing day by day.


KIROKUNISENGAN" & "JUNROKUTAN" set

https://www.seishin-do.jp/SHOP/021-020.html


Fertility supplements for two: "Kirokunisengan" and "Junrokutan".


Details of KIROKUNISENGAN

https://www.seishin-do.jp/lp/kiroku3/


Details of Jyunrokutan

https://www.seishin-do.jp/lp/junroku-tan/



Future Development

Due to the social context, the number of people engaging in fertility management is expected to continue to increase in the future. In addition, online purchasing of fertility supplements is highly convenient, and demand is expected to increase further. However, while it is easy, purchasing supplements through online stores can be fraught with anxiety and risk in a variety of aspects. By incorporating our free online consultation "Kampo Concierge Service," we aim to operate online stores that can be used with peace of mind. We would also like to deliver our know-how on fertility through our online store for those who have difficulty visiting our real stores.



Company Profile

Company name: Seishindo Pharmacy Co.

Head office location: 3-18-23 Minami-Gyotoku, Ichikawa-shi, Chiba

Representative: Yuichi Nishino, Representative Director

Establishment : March 1987

URL : https://www.seishin-do.co.jp/

Description of Business: Operation of pharmacies, sales of pharmaceuticals and quasi-drugs,

       Management of acupuncture and moxibustion clinics and osteopathic clinics, import and sale of cosmetics,

       Import and sale of cosmetics, and all business incidental to the above

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