Buttery mentaiko flavored nori tsukudani to enjoy with rice YAMAYA Mentaiko Nori Butter" will be available at YAMAYA directly-managed stores, mass merchandisers nationwide, train stations, airports and SAs from December 1 (Fri.), It will go on sale sequentially from December 1 (Fri.) at directly-operated stores, mass merchandisers nationwide, and train stations, airports, and SAs!

Yamaya Communications Inc. (Headquarters: Sasaguri-machi, Kasuya-gun, Fukuoka; President: Masahide Yamamoto; hereafter referred to as "Yamaya") will sequentially release "Yamaya Mentaiko Nori Butter," a rice side dish that makes home cooking more fun and attractive, at Yamaya directly managed stores, mass retailers nationwide, train stations, airports and service areas from December 1, 2023. The product will go on sale sequentially from December 1, 2023 (Friday).

Yamaya Mentaiko Nori Butter (package)

Development Background

With the Corona disaster, lifestyles have changed, and there is a growing need to emphasize "simplicity" in cooking at home. 1 In addition, the use of seasonings has tended to shift from "kitchen use," where the seasonings are seasoned in the kitchen, to "table use," where they are customized to one's own taste.

Furthermore, according to data from the Ministry of Agriculture, Forestry and Fisheries' "Survey on Dietary Habits and Lifestyles - FY2022" *2, the most common staple food type is "rice," at 40%, followed by "bread" (21%), "noodles" (15%) and "others" (12%). Against this backdrop, we have developed "Mentaiko Nori Butter" as a grocery product for the mass sales channel, where sales have been strong. It can be easily used as a hassle-free accompaniment to rice to make meals more enjoyable.

1 Source: Ministry of Agriculture, Forestry and Fisheries website

https://www.maff.go.jp/j/syokuiku/wpaper/h29/h29_h/book/part1/chap1/b1_c1_1_03.html

https://www.maff.go.jp/j/press/syouan/hyoji/210331.html

2 Source: Ministry of Agriculture, Forestry and Fisheries "Survey on Dietary Habits and Lifestyles - FY2022

https://www.maff.go.jp/j/zyukyu/survey/attach/pdf/lifestyle-2.pdf

Product Features

Nori tsukudani (seaweed boiled down in soy sauce) with a spicy mentaiko (roasted cod roe) flavor. The addition of butter gives it a rich, mellow, and flavorful taste. It is recommended not only with rice, but also with pasta and toast.

Yamaya Mentaiko Nori Butter (Image 1)

Yamaya Mentaiko Nori Butter (Image 2)

YAMAYA Mentaiko Nori Butter (Image 3)

Product Outline

Product Name ：Yamaya Mentaiko Nori Butter

Release Date ：December 1, 2023 (Friday)

Content ：100g

Suggested Retail Price ： 430 yen (tax included)

Shelf life : 365 days from the date of manufacture (at room temperature)

Sales Locations

Mass merchandising stores nationwide

Stations, airports, service areas

Please inquire at each store for sales status.

Yamaya directly-managed stores (https://www.yamaya.com/corporate/shop/)

YAMAYA will continue to contribute to the future of Kyushu's food culture through the production of spicy cod roe and other products as well as through restaurants.

Company Profile】 Company name: Yamaya Communications Co.

Company name: Yamaya Communications Co.

President and Representative Director: Masahide Yamamoto

Head Office Address: 1-1, Sairidai, Sasaguri-machi, Kasuya-gun, Fukuoka 811-2418, Japan

Business description: Production and sales of spicy cod roe, processing and sales of marine products and general foodstuffs, food service business

HP ： https://www.yamaya.com/corporate/