Wakayama's first store specializing in butter sandwiches to open on December 1! Enjoy 12 different flavors in bite-size portions!

~Butter cream made with carefully selected ingredients from Wakayama Butter sandwiches with low-sugar sablé kneaded with malt lees are now available! ~The Butter Sandwich

2023.11.21 09:30

株式会社クライス

Kreis Corporation (Location: Wakayama City, Wakayama Prefecture; President: Yasuhiro Saiga) will open Wakayama Butter Sandwich Specialty Store 101 (Ichimaruichi), the first butter sandwich specialty store in Wakayama (according to our research), in Kuroda, Wakayama City on December 1, 2023 (Friday).

Store interior (entrance)

The brand concept of "Wakayama Butter Sandwich Specialty Store 101 (Ichimaruichi)" is "a gift of happiness in a bite.

Bite-sized butter sandwiches

Concept 1: Bite-size sandwiches with a variety of flavors

While large, thick butter sandwiches are the mainstream, Wakayama Butter Sandwich Specialty Shop 101 focuses on "bite-sized" sandwiches. As the name implies, butter sandwiches are luxurious pastries made with plenty of butter cream.

A large butter sandwich may only require one flavor to fill you up, but at Wakayama Butter Sandwich Specialty Shop 101, everything is bite-sized, so you can enjoy a variety of flavors.

Sablet dough kneaded with malt cake lees

Concept 2: Low-sugar sable dough kneaded with malt cake lees

At Wakayama Butter Sandwich Specialty Store 101, we use malt lees, which are produced when brewing beer, kneaded into the sable dough. Malt lees are a superfood rich in dietary fiber and low in sugar. Not only is it nutritious, but it also adds a malty aroma to the flavor. Although it takes a lot of time and effort from drying to milling, we incorporate it for its nutritional value, taste, and upcycling.

Nomkraft Brewing's Malt Lees

We use malt lees from Nomu Craft Brewing, a craft beer brewery in Aritagawa-cho, Wakayama Prefecture.

Powder processing at Haguruma Joint Workshop "Wa no Mori

From drying to milling is done at Haguruma Community Workplace "Wa no Mori (support for continuous employment support type B)" in Iwahashi, Wakayama City.

Carefully selected ingredients from Wakayama

Concept 3: Carefully selected Wakayama ingredients that blend into every bite.

Starting with strawberries in spring, kiwi and sweet summer fruits, peaches in early summer, grapes and chestnuts in autumn, and mandarin oranges and persimmons in winter, Wakayama is a fruit kingdom where a variety of fruits can be enjoyed throughout the year.

In addition to fruits, Wakayama also boasts the largest production of grape sansho (Japanese pepper) in Japan, Nanko-ume, the highest quality plum in Kishu, and Kinzanji miso, a traditional slow food in Wakayama. a traditional slow food of Wakayama, are used in each season.

Gift Package

Wakayama Butter Sandwich Specialty 101 Gift Package (for souvenirs and gifts)...from 2,500 yen including tax

We can combine gift sets according to your wishes, from a package of 8 pieces to a package of 12 pieces including all flavors.

The gift package is made of "kiho-gami," a paper that envelopes feelings, under the supervision of designer Aoshi Kudo. Ki-Po paper is FSC-certified paper, which not only offers a rich tactile experience, but is also environmentally friendly.

In addition, the logo mark is embossed on the paper to reduce environmental impact.

◎Arita Mikan (made from Wakayama ingredients) (seasonal)...250 yen including tax

This sandwich is made with Arita Mikan jam from Wakayama, which is made from not only the fruit but also the rind. The slight bitterness of the rind adds a nice accent.

◎Raisin Chocolat with Prickly Ash (made with Wakayama ingredients)...250 yen including tax

This sandwich offers the refreshing flavor of Wakayama grape Sansho and the gorgeous aroma of cacao. It has a mature taste that can be enjoyed with alcohol.

Kinzanji Miso Cheese (made with Wakayama ingredients)...250 yen including tax

A sandwich of Kinzanji Miso, Yuzu and cream cheese from Wakayama. The salty flavor of the Kinzanji miso creates a surprising taste.

◎Nachi's black candy (made from Wakayama ingredients)...250 yen including tax

This sandwich uses brown candy made in the Nachi region of Kumano. You can enjoy the rich flavor of the brown sugar.

Roasted coffee and seasonal fruits (made with Wakayama ingredients)...270 yen including tax

The sandwiches are made with finely ground Santos beans, which give the sandwiches a rich and bitter coffee flavor. The sweetness of Wakayama's persimmons is also included.

◎Honey soybean flour (made with Wakayama ingredients)...270 yen including tax

Sandwich made with freshly ground soybean flour from Wakayama and honey from Wakayama. You can enjoy the blessings of nature from Wakayama.

◎Crushed raisins ... 250 yen including tax

Our standard sandwich with crushed raisin pulp. Even those who do not like raisins can enjoy this sandwich.

Purple sweet potato cream cheese (seasonal)...250 yen including tax

A beautiful looking sandwich made by carefully mixing Japanese purple sweet potatoes and cream cheese. It is characterized by its light sweetness and deep flavor.

◎Earl Grey...270 yen including tax

A sandwich using whole Earl Grey tea leaves. The raspberry flavor is a perfect marriage with the raspberry garnish.

◎Mixed Berry...250 yen including tax

Mixed berries such as raspberries are simmered in red wine and mixed with cream cheese. A mature accent.

Apple Cinnamon (seasonal)...270 yen including tax

This sandwich is a marriage of the refreshing tartness of apples and the spice of cinnamon. Enjoy it with the savory aroma of the pistachios on top.

◎Uji matcha green tea ... 280 yen including tax

A Japanese-style sandwich that recreates the unique aroma and deep flavor of matcha green tea. The gold leaf decoration gives it a Japanese flavor.