Press Relase / News Release Distribution Service [@Press]

Note: This page is a machine translation of the Japanese original and is provided for reference only.
In the event of any discrepancy between this page and the original, the original shall prevail. Click here for the original text.

Teaching more than 2,500 people the "Shunkoku" method of eating and losing weight Berlus develops apple cider vinegar

Drink Supports Beauty, Health and Nutrition Pure domestic apple vinegar "Vinegar Apple Dream" launched on November 22

Belle Lus株式会社

Belle Lus K.K. (Representative Director: Rie Matsuda / Tsu City, Mie Prefecture), which provides dietary guidance and instructor training, will launch the apple vinegar "Apple Dream (Slim)," a drink that supports beauty, health, and nutrition for those who want to lose weight and become beautiful, on the Belle Lus online store from Wednesday, November 22, 2023. The product will go on sale to the general public at the Belle Lus online store on Wednesday, November 22, 2023.

Features of the product

(1) Made from apples grown by a long-established farmer in Nagano Prefecture

(2) Mild and easy to drink with low GI oligosaccharides

(3) Clear golden color to lift your spirits.

(4)Mellow aroma derived from apples, without any harshness

(5)Rich in ingredients useful for health and beauty

Apple cider vinegar "Vinegar Apple Dream

Background to the development

The key to success in dieting is "continuity. Many people in the world are on the verge of giving up, saying, "I'm trying hard, but I can't lose weight as much as I want to. Based on the experience of Rie Matsuda, the representative of the company, who herself has successfully lost weight, and on the results we have accumulated through supporting more than 2,500 people in improving their diets, we have started to develop "food that promotes and sustains weight loss. The point is that it should be easy and simple, and anyone can take it in without resistance. We also found that the benefits and ease of use of "apple cider vinegar" were optimal in that it can provide nutritional support for beauty and health at the same time.

"It's good for beauty and health, and it's a quick nutritional supplement."

Apple cider vinegar is rich in "apple polyphenols," which are said to support fat burning and have antioxidant properties. The "acetic acid" in vinegar is similarly good for fat burning and also good for fatigue. Vinegar is used for weight loss, beauty, and health, and recently, more and more people are using it as a relaxing drink when they are tired.

Rie Matsuda, Representative Director

Three useful ingredients support the creation of a slender and ideal body.

■"Apple polyphenol," which has a pleasing effect on health and beauty

Apple polyphenol helps to reduce visceral fat, and is attracting attention not only for its ability to support the burning of fat, but also for its higher antioxidant effect than green tea catechins and red wine polyphenols, and is expected to provide high support for beauty and health.

■Acetic Acid" is a hot topic as a functional food.

In recent years, "acetic acid" has become a hot topic as a diet support ingredient for which functional claims are approved by notification to the Consumer Affairs Agency. Acetic acid bacteria produce citric acid and organic acid, resulting in a mild vinegar. 90 days of maturation and fermentation results in a high concentration of vinegar, and the inclusion of air when stirring gives it a mild mouthfeel. Delicious vinegar supports your stomach and health.

■Secret to escape sugar dependence + delicious "oligosaccharide

Oligosaccharide is a low GI (indigestible) carbohydrate with a GI value of 10 to 30, about one-third that of commonly used refined white sugar (GI value 109). Essentially, sugar causes a spike in blood glucose levels, which in turn causes the secretion of a hormone (insulin) that lowers blood glucose levels. This in turn causes the brain to judge the sudden drop in blood glucose levels as dangerous, and a sugar-dependent state is created that makes people want to consume carbohydrates. Low-GI oligosaccharides support the escape from sugar dependence.

The secret of its refreshing and mild taste


1) Apples grown mainly with organic fertilizers in Azumino, one of the 100 best water sources in Japan

Only pure domestic apples from Azumino City, Nagano Prefecture, grown in the land bathed in the energy of nature in the Northern Alps, one of Japan's greatest natural wonders, and the famous water that springs from there, are carefully selected and used. Our specialty apples are so highly regarded that our processed products are sold at about 80 restaurants and sweets stores, including Restaurant Hiramatsu and Kirfebbon, as well as at department stores such as Takashimaya, Seijo Ishii, and Hankyu Oasis.


2) Quality-oriented product development capabilities that combine traditional techniques from a region with a long history

The vinegar maker is "Saga Vinegar Ltd." in Saga Prefecture, which is famous for its Ukon Vinegar. The company has been highly praised by professionals, who say, "The quality of the apples is good, and the vinegar matures quickly.

Production (3)

3) Matured by a unique fermentation technique using acetic acid bacteria that has been in business since 1832

The history of this vinegar dates back to 1832, and the traditional techniques that have been handed down from generation to generation and the unique acetic acid bacteria that have been used since the company's first generation have resulted in a vinegar so mild that you may wonder if it is apple cider vinegar or not. After fermentation for 90 days, the vinegar is aged for another 90 days. The aroma of vinegar that passes through your nostrils is elegant and beyond your imagination without being overpowering.

Outline of the product

Product name: Vinegar Ringo Yume

Content : 500ml

Price : 3,980 yen (excluding tax), 4,298 yen (including tax)

     Regular service First time 980 yen (excluding tax), 1,058 yen (including tax)

        Second and subsequent times: 3,480 yen (excluding tax), 3,758 yen (including tax)

Release date: Wednesday, November 22

Sales outlet: Belle Lus official online store



This product contains apple juice concentrate, apple cider vinegar, and oligosaccharides. Please check the ingredients and do not consume if you have any food allergies.

Recommended drinking method

Pour 15ml of apple cider vinegar into a glass. We recommend diluting it 4 to 5 times with water, soda, milk, or other favorite drink. It can also be used for cooking.

Recommended way to eat

Chicken stewed in sweet and sour vinegar

0 Ingredients (2 servings)

6 chicken wings

1 ginger sprig

100ml apple cider vinegar

50ml water

50ml sake

50ml soy sauce

How to make

Cut ginger into thin slices. 2.

Put water, sake, chicken wings and ginger in a pan and heat. 3.

When it comes to a boil, add apple cider vinegar and soy sauce and simmer over low heat for 20 minutes.

Recipe (1)

Soy milk de drink apple yogurt style

Ingredients (for 1 person)

150 ml soy milk (100 ml may taste more apple)

1 tablespoon apple cider vinegar

Lemon juice to taste

z How to make

Put all ingredients in a glass and mix well.

Recipe (2)

Company Profile

Company name: Belle Lus K.K.

Representative: Rie Matsuda, President

Location: Head office: 601 Prime Tsu Daimon, 6-5 Daimon, Tsu, Mie 514-0027, Japan

      Branch office : Shinagawa East One Tower 4F, 2-16-1 Konan, Minato-ku, Tokyo 108-0075, Japan

Establishment : July 5, 2017

Business : Presiding over diet courses, presiding over diet supporter training courses


Official SNS of Rie Matsuda

LINE : @matsudarie

Instagram :

YouTube : "Matsuda Rie II: Beauty of Eating at Home

        Rie CH

X (former Twitter) :

For inquiries about the product, please contact

Customer Support

Hours: Weekdays only 10:00-17:00

TEL : 050-3850-4712

Logo Image