Delivering "Real" New Year's Eve Soba from Hokkaido, Japan's Largest Producer of Soba Noodles! Pre-order "Yuki-Arare Soba" on Makuake until December 17!

Zenkai Hikigurumi-Soba Restaurant, a buckwheat noodle restaurant that attracts a long line of customers, is selling "Yuki Arare Soba", a buckwheat noodle that looks like a mixture of noodles and arare, on "Makuake", a service to support and purchase atarashii things and experiences, from November 10, 2023 (Fri.) to December 17, 2023 (Sun.). The product will be available for pre-order from November 10 (Fri.) to December 17 (Sun.), 2023 on "Make", a service to support and purchase atarashi-related products and experiences.

URL: https://www.makuake.com/project/soba-zenkai/

Zenkai Soba Image

Soba (buckwheat noodles) of Zenkai Soba Restaurant

When you think of soba, the first image that comes to mind is "◯◯◯.

When you think of soba, the first image that comes to mind for many people is soba from Shinshu, but in fact, Hokkaido, not Shinshu, is the largest producer (harvest volume) of buckwheat in Japan. Hokkaido has a cool climate and a large temperature difference between summer and winter, making it the ideal natural environment for producing delicious, high-quality soba.

Hokkaido is the perfect natural environment for producing delicious, high quality soba. The restaurant has been in business for only one and a half years.

Although it has only been a year and a half since we started our restaurant, we are now serving about 30,000 bowls of buckwheat noodles a year to our customers, with many of them enjoying our products, which have been introduced on YouTube and various media. Freshness is also important for soba, and our "3-tate method" of making freshly ground, freshly beaten, and freshly boiled buckwheat noodles is exceptionally delicious. By freezing the fresh raw buckwheat noodles quickly, we are able to deliver them to our customers without losing the flavor and texture of the buckwheat noodles.

The process of making "3-fresh" buckwheat noodles...

Why is "Shinshu" the most famous place for buckwheat noodles when fresh buckwheat noodles can be harvested? We wondered why many famous buckwheat noodle restaurants in Honshu, which is famous for buckwheat noodles, do not have the image of "Hokkaido = buckwheat noodles" even though they use buckwheat flour produced in Hokkaido. I visited more than 100 soba restaurants and ordered soba from every famous soba restaurant in Shinshu, but I could not find soba that I could truly believe "This is good! I have visited more than a hundred soba restaurants and ordered soba from all the famous restaurants in Shinshu, but I have encountered only a few soba restaurants that I could truly believe in my heart, "This is good soba! Looking back on it now, it was a reckless challenge, but it is because we are in a production area that we are able to produce truly delicious buckwheat noodles! We started making buckwheat noodles as amateurs in order to produce buckwheat noodles that we could truly enjoy from the bottom of our hearts because of their origin. After several years of trial and error and repeated setbacks, we finally arrived at the "fresh and tasty 3-tate soba (freshly ground, freshly beaten, and freshly boiled) because it is produced in Hokkaido.

Hikigurumi-Soba (black)

6 steps to eat Zenkai in a chic way

■ Background to the Makuake project

We want more people to know about authentic and delicious soba noodles from Hokkaido, which is the No. 1 soba production area in Japan. We want to change the image of "Soba" from "Shinshu" to "Hokkaido". With this strong desire, we decided to challenge "Makuake", a service to support and purchase atarashii things and experiences.

We developed a new type of buckwheat noodle called "Yuki Arare Soba," which looks like a mixture of "arare" (snow arare) by kneading several millimeters of rounded buckwheat particles into buckwheat noodles. Since the buckwheat flour is rough and the buckwheat particles are even rougher, the buckwheat noodles are easily broken and delicate, so they are boiled gently and carefully before serving. Soba noodles made with this technique are not sold on any mail order website at this time, and it is a very difficult process to make.

In the Makuake project, you can also purchase a set of Asahikawa's specialty, shinko yaki (roasted newborn eggs), as well as snow-arare Soba noodles. We will deliver within the New Year, so it is also recommended for New Year's Eve.

Yukiarere Soba

Project Outline

Name : Bringing Zenkai Soba, which attracts a line of customers, to the whole country!

　　　　　　 Delivering genuine New Year's Eve Soba from Hokkaido, the largest producer in Japan!

Period ： November 10 (Fri.) to December 17 (Sun.), 2023

Product Name ： "Snowy Arare Soba (buckwheat noodles)

Description ： Depending on the amount, a set of "Hikigurumi-Soba White/Black (Nihachi), Shinji-Yaki, Peach-Yaki" etc. will be offered.

　　　　　　 and more are available depending on the amount.

Target Amount : 100,000 yen

Delivery date: Around the end of December 2023 (delivery by the end of the year)

URL: https://www.makuake.com/project/soba-zenkai/

<Return Details

Snow arare soba, various soba noodles, Asahikawa's specialty shinko yaki, etc.

Price: 3,500-9,000 yen (including tax and shipping)

Snowy Arare Soba 4-serving set

About Zenkai Soba Restaurant Zenkai Co.

Established in Asahikawa, Hokkaido in 2014. The company has several ramen stores called "Takanotsume" in Asahikawa city and even overseas. The first restaurant in the buckwheat noodle business is Hikigurumi-Soba Restaurant Zenkai.

<Outline of the restaurant

Store Name ： Hikigurumigurumi-Soba Restaurant Zenkai

Address ： 8-3-24, Toyooka 2-jo 8-chome, Asahikawa-shi, Hokkaido 078-8232

Phone number: 0166-73-3822

Business hours: 11:00-19:00 (closed Thursdays)

■Company Profile

Company name: Ichiyo Co.

Representative: Ryuichi Nakamura, Representative Director

Location: 1-2-6, Kogyo Danchi 1jo, Asahikawa, Hokkaido, 078-8271, Japan