Clean Beauty Skincare Brand from Japan "Aetas" to Exhibit for the First Time at Daimaru Tokyo Store's "Asumise"

From Wednesday, November 15, Aetas will be exhibited at the showroom space for D2C brands

2023.11.10 10:00

aretisme corporation

aretisme corporation (Headquarters: Minato-ku, Tokyo) will exhibit three basic skincare products from Circular Beauty*1 brand "Aetas", which was launched in May 2023 and are not harmful to neither the skin nor the environment, at the Daimaru Matsuzakaya Department Store's showroom space for D2C brands, "Asumise" (4th floor of Daimaru Tokyo Store) from November 15, 2023.

*1 Cosmetics that aim to reduce waste and CO2 emissions by adopting a circular system

Minimalist design that fits in with any interior

"Asumise" is a place where visitors can actually pick up the products and experience them for themselves. The theme of the 10th asumise, which starts on November 15 (Wed.), is "Let's take care of ourselves" and the products will be displayed under the category of "Beauty". Daimaru Matsuzakaya's professional staff, "ambassadors," will explain the products and how to use them, as well as share their thoughts and stories behind the brand. Those who like the products can scan the QR code displaced in the store and visit the official Aetas e-commerce site to purchase the products directly.

This is the first opportunity for customers to try Aetas after its launch, and we hope that many will discover the world of Aetas and its texture and feel, which is genderless and suitable for all skin types, including skin that tends to fluctuate with the changing of seasons, and inner dry skin. We hope you will visit our booth to find a gift for your loved ones for the coming Christmas and New Year holidays as well as a reward for your hard work over the past year.

Aetas Brand Concept

Focusing on the origin of skin and continue to activate the best skin condition.

Aetas skincare products use a formulation technology that mimics a lamellar structure (alternating layers of water and oil), which is expected to have high penetration power, to deliver water-soluble and oil-soluble nutrients to every corner of the stratum corneum. Continued use of Aetas will nourish and renew the skin throughout the turnover cycle, leading to a smooth, vibrant, and radiant skin.

Features of Aetas

From left to right: The Cleanser, The Lotion, The Moisturizer

Aetas is an eco-friendly brand that takes the "less-is-more" concept into consideration from formulation development to containers, packaging, and delivery.

All products have a natural origin index of 90% or higher (calculated based on ISO 16128).

●Oil cleansers based on plant oils extracted by a cold-press method that does not oxidize easily and moisturize the stratum corneum while caring for the skin and leaving it moist and cleansed.

●Aetas' original "Beauty Core Rocket(TM)," which are capsules smaller than pores with alternating layers of moisture and oil that resemble the structure of skin, is luxuriously formulated in the products. The nourishing ingredients in the fast-penetrating lotion and shield-type moisturizer quickly replenish the stratum corneum and protect the skin from various external factors.

●Free of a total of 22*2 ingredients categories, including petroleum surfactants, ethanol, synthetic fragrances and essential oils, and mineral oil.

●Cruelty-free/No animal testing.

*2 No preservatives, parabens, synthetic fragrances or essential oils, ethanol, mineral oil, UV absorbers, dyes, petroleum surfactants, four-legged animal-derived ingredients (excluding whey and milk), genetically modified plant-derived ingredients, organic solvents (acetone, etc.), retinol, sulfuric compounds (sodium laureth sulfate, sodium lauryl sulfate, sodium laureth ammonium sulfate, etc.), phthalates, benzalkonium chloride, ethylenediaminetetraacetic acid (EDTA), butylated hydroxyanisole (BHA), dibutylhydroxytoluene (BHT), toluene, ethanolamine (MEA, DEA, TEA), hydroquinone, methyl Hydroquinone, methyl isothiazolinone, methyl chloroisothiazolinone, triclosan, triclocarban, aluminum powder, resorcinol

Sustainability Initiatives

The outer box is made of FSC-certified corrugated cardboard and uses vegetable inks

"No new waste"

The SDGs are international goals for a sustainable and better world, and the circular economy is a new economic system that recycles resources. We strive to continue our business in a sustainable manner, creating as little new waste as possible.

Containers are made of 100% recycled PET

●We strive to increase the recycling rate of packaging and the weight ratio of recycled materials used in packaging in order to recycle the earth's resources.

●We are also working to become carbon neutral by reducing package weight to reduce waste and CO2 emissions during transportation. By reducing the weight, we also reduce the amount of materials consumed. We will not enclose product manuals or invoices, and will refrain from offering pamphlets, message cards, gift services, etc.

●Of the formulations, the vitamine gel emulsification method can be manufactured at room temperature and in a short time and requires neither heating nor cooling, thus contributing to the reduction of electricity and other energy consumption and CO2 emissions.

●Environmentally friendly, minimizing the use of adhesives and inks. Vegetable ink is used for printing on the outer box.

●From a product life cycle perspective, materials that are easy to recycle are selected. Mono-material craft paper (for delivery envelopes), 100% recycled PET material (for container bottles), and corrugated cardboard material (for the outer box) made of FSC-certified paper for the printing surface etc. are chosen so that the materials can be returned to resources as is.

List of products on display

Cleanse with nutrients

Product name: Aetas The Cleanser

Capacity: 200mL (for about 2 months)

Price: 13,200 yen (including tax)

Nutrient-rich ingredients work to moisturize and cleanse the skin

(1) Macadamia nut oil*1 and argan oil*2 extracted while retaining as much nutrition as possible using a cold pressed method are formulated as a base to gently remove sebum and impurities and moisturize the stratum corneum. .

(2) No need to follow with face wash. Can be used even with wet hands and has the cleansing power to firmly remove dirt from pores.

(3) Amino acid derivatives*3 generously formulated. Highly water-retentive and cushioning, it reduces friction and leaves the skin hydrated after washing.

*1 Macadamia nut oil (emollient)

*2 Argania spinosa kernel oil (emollient)

*3 Lauryl glutamate di(phytosteryl/octyldodecyl) (emollient)

The Cleanser

Quench with nutrients

Product name: Aetas The Lotion

Volume: 200mL (for about 2 months)

Price: 13,200 yen (including tax)

A fast-penetrating lotion that moisturizes every corner of the stratum corneum for inner dry skin.Moisture and nutrient-rich ingredients are smoothly absorbed into the skin and stored, leading to hydrated and firm, lustrous and radiant skin.

(1) Natural Origin Index: 98.77% (including water) calculated based on ISO 16128.

(2) With a fresh yet rich texture, this lotion sufficiently moisturizes with just one application, and quickly penetrates to the corners of the stratum corneum with multiple applications.

(3) Generous formulation of multi-layer Beauty Core Rocket (BCR)™️ that is smaller than the pores with alternating layers of moisture and oil that resemble the structure of the skin.

(4) Double formulation of oil-based amino acid derivatives and water-based amino acids for a non-sticky, smooth finish.

(5) Ceramide NG, ceramide NP, and ceramide AP (moisturizer) are contained in the capsules. It blends well into the stratum corneum and approaches the disordered structure, prevents moisture from evaporating.

The Lotion

Fortify with nutrients

Product name: Aetas The Moisturizer

Capacity: 50mL (for about 2 months)

Price: 13,200 yen (including tax)

A shield-type*1 ultra hydrating moisturizer that replenishes inner dry skin.Aetās original rapid penetration Beauty Core Rocket (BCR)™️ is generously formulated. The Vitamin Gel Emulsification method does not re-emulsify on the skin, and forms an instant veil upon application. Skin is soft and supple, with a smooth texture.

(1) Natural Origin Index: 98.72% (including water) calculated based on ISO16128.

(2) Generous formulation of rapid penetration Beauty Core Rocket (BCR)™️ that are smaller than pores.

(3) No petroleum-based surfactants are used. Vitamin Gel Emulsification method emulsifies with only VCE derivatives*2. As soon as it is applied to the skin, it forms a veil effectively blocking fine particles in the air such as pollen and dust.

*1 Protecting the skin from various external problems

*2 (Ascorbyl/tocopheryl)phosphate K (product antioxidant)

The Moisturizer

About "asumise"

"Asumise" is a showroom space for the future, where you can meet and try out products and stories that are full of emotions. Asumise ambassadors will share with you information that you can only find here and the thoughts behind the products.