Parents and Children Can Enjoy Decorating Together Puca series "HAMAYUMI" was launched on November 1 (Wed.)!

Tokunaga Koinobori Corporation (Location: Wake-machi, Wake-gun, Okayama Prefecture; President: Yuko Tokunaga), a 71-year-old koinobori (carp streamer) manufacturer, has launched the new boys' New Year's decoration "Puca no Hamayumi" from its original brand "Puca" series, following the release of "Hagoita" last year.

The "Hamayumi" is given to boys as a gift to celebrate their first New Year's celebration, which is the first time a baby welcomes the New Year. In addition to being a New Year's decoration to celebrate the occasion, the cute Hama-yumi incorporates Pooka's concept of an educational element that can be enjoyed by touching it.

The "Pooka's Hamayumi" is a cute little bow that can be decorated with red and white plum blossoms and other auspicious motifs for a festive and festive New Year's decoration.

Pooka's Hama-yumi

https://hare-kura.com/products/puca-hamayumi-%E7%A0%B4%E9%AD%94%E5%BC%93

Pooka no Hamayumi 01

The main points of this product are as follows

(1)Pooka's Hama Yumi has many auspicious motifs.

The bow and arrow to shoot evil spirits in all directions, the pine, bamboo, and plum tree, the white hawk, and the archer on horseback archery are all auspicious motifs that are perfect for display during the New Year's holiday season.

Pooka no Hamayumi02

Pooka no Hamayumi03

*Since it contains small parts, please handle it with care to prevent accidental ingestion by children.

(2) You can celebrate with the "Narugen no Ritual" held at the palace.

A spring is attached to the bow in order to reproduce the "Narugen no Ritual," a ceremony in which the bow string is plucked to ward off evil and invite good fortune.

By plucking the bowstring, the sound of the string and the sound of the bell can be heard to ward off evil spirits and celebrate. When your child is small, he/she can play with it by piling up the parts, and when he/she gets a little older, he/she can celebrate by plucking the bow. Enjoy celebrating each year as your child grows.

Pooka's Bow 04

Pooka's Bow 05

Narugi no Ritual

This is a ceremony to ward off evil spirits by making a sound with a string, without an arrow in the bow. The Narugen ceremony was performed grandly at court, and is now performed at shrines as a ritual to ward off evil spirits or to drive away evil spirits.

(3) Personalize your own Hakuyumu decoration with your child's name

Fuji name plate with your child's name. Please celebrate the first New Year with an original Hakuyum decoration.

Pooka's Hama-yumi 06

New Year's Day with Pooka

Please pray for your child's growth and have a gorgeous New Year's with Pooka's New Year's decorations, HAMAYUMI and HAGOITA.

Hatsu-shogatsu

The first New Year's Day for a baby is called Hatsu-Shogatsu. Grandparents and relatives celebrate this occasion by giving a "Hagoita" to a girl and a "Hamaya" or "Hamayumi" to a boy, as is the traditional custom.

HAMAYUMI

A "Hama-yumi" is an ornament in the shape of a bow, and is often displayed on a boy's first New Year's day, with the wish that it will protect the child from evil spirits. The word "hakuma-yumi" is written as "bow to break the evil spirits." In the old days, the target shot with a bow and arrow was called "hama," and the kanji character for "hakuma" (to break the evil spirits) was applied to it to mean "to drive away the evil spirits.

Product Outline

Product Information Brand ： Puca

Product Name ： Puca no Hamayumi

Suggested Retail Price ： 24,970 yen (tax included)

Material ： (doll, flower) beech wood, (storage box) beech wood,

　　　　　　　　　　　 (storage box) beech wood, acrylic, (Yumi) beech wood, rubber

Size : H214 x W200 x D120mm

Weight ： Approx. 1.3kg (including box)

Release date : November 1, 2023

Sales outlets ： Nationwide sales outlets for Sekku dolls, Internet sales outlets (Rakuten Market, Amazon, etc.)

　　　　　　　　　　　 Shopping (Rakuten Ichiba, Amazon, Yahoo! Shopping)

Official online store "Haru to Kurasu" https://hare-kura.com/

Instagram Puca @harekura_puca

Instagram @haretokurasu

About Tokunaga Koinobori Co.

Founded in 1947 by Haruho Tokunaga, a Japanese-style painter, "Tokunaga Koinobori" boasts the largest number of Koinobori produced in Japan. The company manufactures beautiful carp streamers with consistent attention to detail from dyeing to sewing and the careful work of its craftsmen. Taking advantage of this technology, the "Puca" brand was launched in 2015 as an oseki-nobori or Japanese festive product that matches modern housing conditions.