Circular Beauty*1 "Aetas″Available on Amazon Marketplace from Oct.

Gender-free, less-is-more formulation and minimalistic package design with any interior decor. *1 Cosmetics that aim to reduce waste and CO2 emissions by adopting a recycling-oriented system

2023.10.18 15:00

aretisme corporation

Aretisme Corporation (HQ: Minato-ku, Tokyo) has launched three basic skincare products from "Aetas," a clean beauty skincare brand that "focuses on the beginning of the skin," on Amazon from October 2023. Sales channels are d expanded in addition to the official Aetas e-commerce site in order to convey the appeal of Aetas to a wider audience and to improve customer convenience.

Eternal Beauty, Eternal Earth

■Amazon Product Listing

Cleansewith nutrients

The Cleanser

Volume ： 200mL (for about 2 months)

Price ： 13,200 yen (including tax)

Amazon [Official] Aetas: https://www.amazon.co.jp/dp/B0CHM4SHZD

An oil cleanser that cleanses and moisturizes while nourishing the skin with nutrient-rich ingredients.

(1) Natural Origin Index: 93.30% (not including water) calculated based on ISO 16128.

(2)Based on macadamia nut oil*1 and argan oil*2 extracted by acold-pressing method that retains as much nutrition as possible while preventing oxidation.

(3) No need to follow with face wash. Can be used with wet or dry hands and has the cleansing power to firmly remove dirt from pores.

(4) Luxurious blend of ceramide-like amino acid derivatives*3 provides high water retention and cushioning properties to reduce friction and leaves the skin hydrated after washing.

*1 Macadamia Ternifolia Seed Oil (emollient) *2 Argania Spinosa Kernel Oil (emollient) *3 Phytosteryl/Octyldodecyl Lauroyl Glutamate(emollient)

The Cleanser

Can be used even with wet hands

Minimalist design that blends in with the room

Quench with nutrients

The Lotion

Volume ： 200mL (for about 2 months)

Price ： 13,200 yen (including tax)

Amazon [Official] Aetas: https://www.amazon.co.jp/dp/B0CHM8MZNW

A fast-penetrating lotion that moisturizes every corner of the stratum corneum for inner dry skin.

Moisture and nutrient-rich ingredients are smoothly absorbed into the skin andstored, leading to hydrated and firm, lustrous and radiant skin.

(1) Natural Origin Index: 98.77% (including water) calculated based on ISO 16128.

(2) With a fresh yet rich texture, this lotion sufficiently moisturizes with just one application, and quickly penetrates to the corners of the stratum corneum with multiple applications.

(3) Generous formulation of Aetas' original rapid penetration "Beauty Core Rocket (BCR)(TM)" (capsules smaller than pores with alternating layers of water and oil, mimicking the structure of skin).

(4) Double formula of oil-based amino acid derivative*3 and water-based amino acid (betaine (moisturizer)) for a non-sticky, smooth finish.

(5) Ceramide NG, Ceramide NP, and Ceramide AP (all moisturizing ingredients)are contained in BCR. It blends well into the stratum corneum, maintaining flexibility and preventing moisture from evaporating.

The Lotion

Fortify with nutrients

The Moisturizer

Volume ： 50mL (for about 2 months)

Price ： 13,200 yen (including tax)

Amazon [Official] Aetas: https://www.amazon.co.jp/dp/B0CHMBFHQC

A shield-type*1 ultra hydrating moisturizer that replenishes inner dry skin.

Aetas original rapid penetration BCR is generously formulated. The Vitamin Gel Emulsification method does not re-emulsify on the skin, and forms an instant veil upon application. Skin is soft and supple, with a smooth texture.

(1) Natural Origin Index: 98.72% (including water) calculated based on ISO 16128.

(2) Generous formulation of rapid penetration BCR that are smaller than pores.

(3)No petroleum-based surfactants are used. Vitamin Gel Emulsification method emulsifies with only VCE derivatives*2. As soon as it is applied to the skin, it forms a veil effectively blocking fine particles in the air such as pollen and dust.

*1 To protect the skin from various external factors *2 Potassium Ascorbyl Tocopheryl Phosphate (antioxidant)

The Moisturizer

Blocking fine particles in the air such as pollen and dust

■Our approach to sustainability

Japanese standard R&D

(1) Less-is-more formula design aiming for maximum effect with minimal ingredients. We are particular about even the base ingredient itself. It has to befunctional, hypoallergenic and can be used on sensitive skin.

(2) Achieving a Natural Origin Index of 90% or above for all products.

(3)22 kinds of ingredients*3 in total, such as petroleum-based surfactants,ethanol, synthetic fragrances/essential oils, and mineral oils, are not used at all

(4) Cruelty-free/no animal testing.

*3 PRESERVATIVE PARABEN, SYNTHETIC FRAGRANCE/ESSENTIAL OIL, ETHANOL,MINERAL OIL, UV ABSORBER, COLORANT, PETROLEUM-BASED SURFACTANT, QUADRUPEDAL ANIMAL-DERIVEDINGREDIENT (EXCLUDING WHEY AND MILK), GENETICALLY MODIFIED PLANT-DERIVEDINGREDIENT, ORGANIC SOLVENT (ACETONE ETC.), RETINOL, SULFURIC ACID COMPOUND(SODIUM LAURETH SULFATE/SODIUM LAURYL SULFATE/AMMONIUM LAURETH SULFATE ETC.),PHTHALATE, BENZALKONIUM CHLORIDE, ETHYLENEDIAMINETETRAACETIC ACID (EDTA),BUTYLHYDROXYANISOLE (BHA)/DIBUTYLHYDROXYTOLUENE (BHT)/TOLUENE, ETHANOLAMINE(MEA/DEA/TEA), HYDROQUINONE, METHYLISOTHIAZOLINONE/METHYLCHLOROISOTHIAZOLINONE,TRICLOSAN/TRICLOCARBAN, ALUMINUM POWDER, RESORCINOL

No new trash

(5) Strive to improve the recycling rate of packaging to help the recycling of global resources.

(6)Reduce package weight to reduce waste and CO2 emissions during transportation and stive towards carbon neutrality. The amount of materials consumed is also reduced by making the package lighter. We will not enclose product manuals or delivery slips, and will refrain from offering pamphlets, message cards, gift services, etc.

In addition, of the formulation, Vitamin Gel Emulsification method can be used to manufacture the product at room temperature and in a short time, and since neither heating nor cooling is required, it contributes to the reduction of electricity and other energy consumption and CO2 emissions.

(7)Minimizing the use of adhesives and inks in consideration of theenvironment. Vegetable ink is used for box printing.

(8)Materials that are easy to recycle are selected from a product lifecycle perspective. Materials that become resources again as it is, such as mono-materialpaper envelope (delivery envelope), 100% recycled PET (bottle), and corrugatedcardboard that uses FSC-certified paper for the printing surface (productpackage) .