We will make "What you really want! The "New Era" Phone Case SNS Idea Contest SNS Idea Contest for "New Era" Smartphone Cases

Our company, a pioneer in smartphone case EC sales, is looking for innovative ideas. Sharp ideas are welcome. You are the one who will set the next new trend!

2023.10.25 14:00

有限会社日良

Nichira Corporation, an e-commerce and OEM company, will start a project to develop high-functional smartphone goods that pursue the unprecedented "what you really want" at its own smartphone case specialty store "edge tribe" Rakuten Store. The project will start with the development of a new line of highly functional smartphone goods that are truly desired, and will be open to public participation.

The application period is scheduled from November 2023 to June 2024.

Smartphone case

edge tribe official Instagram https://instagram.com/edgetribe_osaka

■edge tribe official LINE https://liff.line.me/1645278921-kWRPP32q/?accountId=edgetribe

■edge tribe Rakuten store for smartphone cases https://www.rakuten.co.jp/edgetribe/

Our Strengths

Our strength is that we are able to perform the entire process of "order receipt, product manufacturing, product inspection, packaging, and shipping," which is essential for online shopping business, in-house. We also actively handle products for all models and can quickly handle new models.

In addition, we have established a partnership with a factory in China, which enables us to plan, design, and commercialize products quickly and at a low price.

We are also a pioneer as a smartphone case specialty store that was quick to launch e-commerce sales. The company's stores are mainly located in the Rakuten market, where it has achieved the highest ranking.

Price range

Phone goods price: Approx. 1,000 yen to 3,000 yen

Brand Launch

The brand is scheduled to go on sale at the "edge tribe" smartphone case specialty store on Rakuten in September 2024.

In addition, several "brand ambassadors" will be invited from the main target group. The real opinions of the highly sensitive brand ambassadors will be incorporated into product development. As a pioneer in smartphone case EC sales, we will utilize Instagram to solicit ideas for creating a new era together again.

Project Background

With the current trend of smartphone case specialty stores, branded, handmade, and clear cases that can be customized by the customer have become the mainstream.

Phone cases with shoulder straps, which have become popular among people of all ages due to their drop prevention, have also become an indispensable lifestyle product.

Although smartphone cases have become more convenient, the industry is currently in a price war due to increasing competition, although needs continue to grow.

There is an overabundance of similar products. As a smartphone case specialty store, we were one of the first to sell cases through e-commerce, so we embarked on this project with the desire to embrace the times and complete a product that incorporates outside opinions as the next step.

As a creative transmitter of current trends, we asked our highly sensitive SNS ambassadors to come up with ideas to create products that are unique to our store with an "edge tip, tribe," and an edge that befits the brand name [edge tribe]. We would like to create products with originality and a world view that is unique to our shop.

With this in mind, we are looking for ambassadors who will work together with us to create a "new era of smartphone cases" in the spirit of the pioneers who took on the challenge when smartphone case EC sales were "unknown".

We welcome unique ideas. We welcome unique ideas, and we welcome "I wanted a product like this! We welcome your unique ideas.

I wanted such a product! will take shape...!

We are looking forward to receiving many applications.