Matcha Specialty Brand "SENKYU" to Feature Kyoto Sweets at Matsuya Ginza The first store will be open for 7 days only from October 25 (Wed) to October 31 (Tue)!

～Newly released "Matcha Mochi Fresh Daifuku," a soft sweet using Uji green tea "Okumidori" produced in Kyoto Prefecture, Japan, Soft and chewy sweet "Matcha Mochi Nama Daifuku" made with Uji Matcha "Okumidori" from Kyoto Prefecture is now available.

2023.10.13 11:00

株式会社千休

Senkyu Corporation (Location: Chiyoda-ku, Tokyo; Representative: Natsumi Kubota), operator of the matcha specialty brand "SENKYU," will make its first appearance at the "Kyoto Sweets Special" to be held at Matsuya Ginza for seven days only from October 25 (Wed) to October 31 (Tue), 2023. At the store, in addition to selling rich matcha financiers and canelés made with rice flour under the concept of "something you will want to eat every day," a new matcha sweet "Matcha Mochi Nama Daifuku" will be sold for the limited time only during the event.

Newly released: Matcha Mochi Nama Daifuku, a sumptuous treat featuring a rare variety of matcha green tea and fresh cream!

Matcha Mochi Nama Daifuku Entirely

To commemorate its first appearance at Matsuya Ginza, the company will sell Matcha Mochi Nama Daifuku, made from a rare variety of matcha green tea called "Okumidori". The Matcha Mochi Nama Daifuku is a Daifuku that maximizes the individuality of matcha green tea to create a rich, yet "every day" taste.

A single variety of Uji Matcha "Okumidori" produced in Kyoto Prefecture is dark in color and strong in flavor, allowing the flavor of the Matcha to be used to create a vivid color in sweets and other products.

Cross section of Matcha Mochi Daifuku

Matcha bean paste, made by kneading matcha into rich white bean paste, and fresh cream are wrapped in Gyuhi made from 100% Shiga Prefecture Habutae rice, resulting in a rich and creamy texture. The rich and creamy texture of the mochi is sticky on the outside and melty on the inside, and the flavor of green tea spreads through the cake. Just one bite is all it takes to enjoy the exquisite taste of matcha green tea.

Matcha Mochi Nama Daifuku

Product name: Matcha Mochi Nama Daifuku

Price: 1,480 yen including tax

Contents: 4 pieces

Other products available at Matsuya Ginza

Rice-flour matcha financier

Rice-flour Matcha Snowball Cookies

At the store, SENKYU's classic drinks and sweets using plenty of high-quality Uji matcha tea produced in Kyoto Prefecture will be available. The concept behind SENKYU's matcha sweets and drinks is "to be enjoyed every day with peace of mind," and the products are made using rice flour instead of wheat flour, no coloring agents, and other carefully selected ingredients.

Uji matcha green tea "Honotoshirushi" (2,248 yen including tax)

Matcha latte "Asayu" (1,640 yen including tax)

Matcha cappuccino "Hanayemi" (1,720 yen including tax)

Rice-flour green tea financier "Tamayura" (3 pieces, from 1,280 yen including tax)

Senkyu matcha variety box (2,640 yen including tax)

Matcha brown rice canele

Matcha white chocolate moist cookie "Oborozuki

Store Limited Products

Matcha brown rice canele (499 yen including tax)

Uji green tea tiramisu (666 yen including tax)

Matcha white chocolate moist cookie "Oborozuki" (2,160 yen including tax)

Matcha Mochi Nama Daifuku (1,480 yen including tax)

What is the "SENKYU" brand specializing in matcha green tea?

The "SENKYU" brand specializes in matcha green tea. The brand name "SENKYU" is based on the concept of "a clear and refreshing cup of tea" and sells matcha lattes and matcha cappuccinos using authentic matcha grown in Uji, Kyoto.

The brand name "Chikyu" is a combination of "Sen no Rikyu," who introduced the tea ceremony to Japan, and "Thank you," which means "thank you. Words of gratitude make not only the recipient but also the giver happy. Natsumi Kubota, the president of the company, founded the company in 2019 with the hope of "increasing the number of people who are made happy by words of gratitude through matcha tea.

Official website

https://thankyou-cha.com/

Senkyu sales website

https://thankyou-cha.com/lineup/

Outline of the store

Location ： B1F Ginza Suite, Matsuya Ginza

Period ： October 25, 2023 (Wed) - October 31, 2023 (Tue)

Location ： 3-6-1 Ginza, Chuo-ku, Tokyo

Access ： Direct connection from Exit A12 of Ginza Station on Tokyo Metro Ginza Line, Marunouchi Line, and Hibiya Line

Business hours ： 11:00 - 20:00 *Close at 19:30 on Sunday, October 29

Closed: No regular holidays

Business hours are subject to change. For details, please visit the official Matsuya Ginza website.