Ostem Implants, 130 dentists from Japan visit Ostem Implants to visit the company's headquarters and observe advanced dental technology in Korea.

2023.10.13 09:30

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OSSTEM Implant, the world's No. 1 implant company in terms of number of implants sold, held a tour event at OSSTEM Implant's headquarters in September 2023. 130 dentists from Japan visited the headquarters and observed advanced dental technology in Korea.

OSSTEM IMPLANT, which aims to become the No. 1 global dental company and achieve sales of 220 billion yen by 2026, is concentrating on strategies to expand its overseas markets.

Dentists visiting Ostem Implant's headquarters experience the intraoral scanner at the product exhibition hall.

Ostem Implants was counted as the No. 1 implant sales company worldwide for five consecutive years since 2017. 6,498,457 implants were sold in 2021, about 1.4 times as many as the No. 2 company's 4,586,857 implants, and annual sales have steadily increased since 2010, and will exceed 1,, 100 billion yen in 2022. The company's annual sales have steadily increased since 2010 and will exceed 110 billion yen by 2022.

Currently, the company operates 32 local subsidiaries in 28 countries. In order to expand the sales network of its overseas subsidiaries, the company invites local dentists and related personnel to its headquarters located in Magok, Seoul, and provides training programs such as product introduction and seminars prepared in the product exhibition hall.

In 2023, Ostem Implants conducted a tour of its headquarters for more than 130 Japanese dentists. The 130-odd dentists from all over Japan actively participated in an educational seminar (speaker: Dr. Hong, Sungwen) on "Clinical cases using the Ostem Implant OneGuide system," which lasted more than two hours on the first day of the event in the main auditorium of Ostem Implant's headquarters. Ostem Implant's OneGuide is a surgical guide system that uses digital simulation to produce and fit a patient-specific template for surgery.

OSSTEM JAPAN Corporation is the Japanese subsidiary of Ostem Implants, which was registered as the first overseas corporation between 2005 and 2007, and is attracting attention as one of its major bases.

A view of product explanation

A view of Ostem Implant's head office

The latest specification "KS Implant" with enhanced fracture strength

Entering the exhibition room on the second floor of Ostem's headquarters, the core technology of Ostem Implants is displayed on the left side of the entrance.

Ostem offers surface technology and designs that induce rapid bone healing, as well as implants optimized for various clinical situations. Implants are screw-like products that replace the roots of natural teeth. Because each patient's teeth are unique, the size and shape of the implant varies from product to product.

Ostem's implant systems include the standard *TS (*Internal bone level implant), *SS (*Internal tissue level implant) which does not require a secondary surgery, the traditional implant type *US (*External bone level implant), *MS (*Narrow implant) developed for people with narrow bone widths, and *KS (*Internal bone level implant), a recently launched product.

The KS, made with thicker implant walls, has nearly 2.4 times greater fracture strength than the previous product, reducing unnecessary occlusal adjustments. All diameters of implants can be interchangeable with the same upper part, reducing inventory burden and enabling one-handed implant-to-upper part bonding, thereby increasing surgical efficiency.

Dr. Zenji Kanazumi, Director of Ostem, who participated in the tour, said, "Japanese dental products seem to be developed with the domestic market in mind, whereas Ostem implants are designed to be sold worldwide and offer a wide variety of features and options. I would like to purchase and use the KS directly from the products I saw at the Ostem Implants Exhibition Hall," said Dr. Nobuyuki Hanayama, Director of the Ostem Implant Center.

Dr. Nobuyuki Hanayama, Director of the Ostem Implant Center, said, "I first used Ostem implants on the recommendation of a senior dentist before they became famous in Japan. I have been using only Ostem implants 100% of the time for the past seven years. He added, "Implant treatment in Japan is less popular than in Korea due to the high cost of implants. Korea has a larger number of patients, and Ostem Implants' products, which were developed based on a vast number of clinical cases, are outstanding. He explained.

Japanese dentists inspecting the exhibition hall at Ostem Implant's headquarters

From bone replacement material A-OSS to Vussen toothpaste... pharmaceuticals and oral care products

After passing the implant zone, visitors can see dental materials and pharmaceuticals and oral care products. A-OSS, a bone replacement material, is used to regenerate alveolar bone weakened in the process of implanting artificial teeth and to fill the space. To minimize bone exposure, OssBuilder, an implant fastening titanium mesh, is also available.

On the other side, Vussen products are available, a brand of toothpaste marketed by OSSTEM PHARMA, a company specializing in oral products. Vussen H can be used if the teeth are sensitive or weakly stained, while Vussen 7, 15, and 28 can be used to select the whitening effect according to the condition of one's teeth, from weak to strong staining.

Japanese dentists showed much interest in dental materials and pharmaceutical and oral products.

Many of the dentists who visited the tour have been using Ostem products for more than 10 years, or for 7 years since they started using them on the recommendation of their seniors when Ostem was not well-known.

The Ostem representative said, "Many customers who have been using Ostem products such as implants visited the tour, so they showed a lot of interest in the medical and oral products that they saw for the first time at the headquarters. He also said, "We are very pleased with the high level of understanding of the dental clinics.

◇High understanding of dental clinics...offering design consulting

After passing the dental materials zone, we found a dental clinic. This is not an actual dental clinic, but an interior design room, where Ostem Implants offers a service that provides general consulting, including ordering, design, and construction, for doctors who are preparing to open a dental practice. We were actually able to see the consultation room in the design zone, where consultation for doctors about to open a dental practice was taking place.

Unlike a simple interior decorator, the company takes advantage of its high level of understanding of all aspects of dental work to configure storage shelves so that implants can be organized separately by product. The design was designed for optimal flow by creating a space at the entrance where an MRI could be taken, and configuring a room dedicated to operations, a general examination room, and the director's office at the far end of the building.

Experiencing the K5 unit chair at the Ostem Implant model dental clinic.

The K5 was positioned as a surgical medical chair; the K5, marketed in 2021, offers improved seating comfort over conventional unit chairs and a rotatable gargling spittoon for customer convenience. To alleviate tooth-stinging symptoms, the handpiece used for treatment was supplied with warm water, and the foot pedal that controlled the chair was also wireless.

Visitors can also take a closer look at *digital dentistry products, a technology that Japanese dentists have been focusing on in recent years. (*Digital dentistry is a technology that combines digital technology and dental treatment.) Using the 3D technology of the TRIOS intraoral scanner, visitors can experience the intraoral scanning experience.

Mr. Kwon, General Manager of Ostem Implants Japan Sales Department 1, who preceded the tour of the exhibition hall and product introduction, said, "Trust with dentists is of utmost importance in Japan, where standards and expectations for specialized medical equipment are more complex and stringent than in any other country. In 2024, the Japanese subsidiary plans to invite more dentists to the Korean headquarters on a larger scale. He added, "We are very pleased with the results of the visit.

Outline of the event

Event name: OSSTEM IMPLANT Korea Headquarters Visit Event

Date and Time ：Friday, September 22, 15:00-18:00

Venue: OSSTEM IMPLANT Head Office

　　　　　　(3, Magokjungang 12-ro, Gangseo-gu, Seoul, Korea)

Number of visitors: 138

Sponsor : OSSTEM JAPAN Co.

Company Profile

Company name: OSSTEM JAPAN Co.

Location ： 4F Honda Denki Building, 4-5-37 Kami-Osaki, Shinagawa-ku, Tokyo 141-0021, Japan

Establishment ： June 2006

Business description: Implants and medical equipment, materials, manufacturing and sales, sales of dental SW, etc.