Spicy Mentaiko Cod Roe Salad from Yamaya: A New First Step toward Promoting the Development of Kyushu's Remote Islands A combination of "mentaiko" and "chinese cod roe" from Goto, Nagasaki Prefecture AGO Mentaiko" (cod roe), a combination of "AGO" and "Mentaiko" from Goto, Nagasaki Prefecture

Yamaya Communications Inc. (Headquarters: Sasaguri-machi, Kasuya-gun, Fukuoka Prefecture; President: Masahide Yamamoto; hereafter referred to as "Yamaya"), as part of its efforts to promote the food appeal of Kyushu and the islands of Kyushu, has jointly developed and for a limited time will sell "Ago Mentaiko", which uses "Ago (flying fish)" from Goto, Nagasaki Prefecture and Yamaya's spicy cod roe. The product will be on sale for a limited time only. To commemorate this event, a fair featuring delicious foods from Goto City, Nagasaki Prefecture, will be held at the official online store from October 10 (Tue.) to October 31 (Tue.).

Background

YAMAYA has been holding the "YAMAYA Standard from Kyushu to the World. Under the vision "Made in KYUSHU," YAMAYA has been working to convey Kyushu's culinary culture to the world and to the future, and to communicate the attractiveness of Kyushu's food both domestically and internationally.

Kyushu is home to many beautiful remote islands, and there are many attractive and delicious foods. In February 2023, we joined the Association for the Promotion of Remote Islands and Regional Development in order to convey these attractive foodstuffs more than ever, both domestically and internationally. We are jointly developing attractive products through the association's philosophy of making Japan a rich "food archipelago" with the aim of "remote islands promotion" and "regional creation.

Yamaya will continue to promote Kyushu's attractive food ingredients and unique culture while developing products with regional development and sustainability in mind, and will continue to propose a safe, secure, and exciting food culture.

＜Jointly developed products

Aago Mentaiko (image)

AGO Mentaiko (spicy cod roe)

Precious flying fish, which can only be caught from early summer to early autumn in the nature-rich region of the Goto Islands in Nagasaki Prefecture, is processed fresh and dried for three hours to mature it. The meat of the chub mackerel is stuffed with Yamaya's spicy cod roe, which has the flavor of the season concentrated in it.

The flying fish is called "Ago" in the Kyushu dialect.

Product name : AGO Mentaiko (spicy cod roe)

Quantity ： 3-4 pcs.

Price ： 1,296 yen (tax included)

Product URL ： https://www.onlineshop-yamaya.com/item.html?pn=02003

＜Products from the Nagasaki Goto Fair

Kaisendon Set (image)

Nagasaki Goto Kaisen-don Set

Fresh horse mackerel and sesame mackerel marinated in sweet soy sauce.

Contents: 3 x 70g marinated horse mackerel, 3 x 70g marinated mackerel

Retail price: 3,240 yen (tax included)

Product URL ： https://www.onlineshop-yamaya.com/item.html?pn=09917

Goto Sweet Potato Sweets from Goto, Nagasaki Prefecture

Three products are made from the sweet potato that won the "Sweet Potato of the Year" award in the sweet potato category at the "Japan Sweet Potato Summit 2022-23" for two consecutive years.

Gotoyaki Goto-imo

Gotoyaki Goto-imo

Organic JAS cultivated "Goto-imo" is baked to moistness. The average sugar content is 36.4 degrees.

Contents : 300g

Price ： 680 yen (tax included)

Product URL ： https://www.onlineshop-yamaya.com/item.html?pn=02013

Goto Goto Sweet Potato Fresh Sweet Potato

Goto Goto Imo Fresh Sweet Potato

Goto-goto-imo is lavishly used to create an elegant sweet with a smooth texture.

Content : 450g (10 pieces)

Retail price: 3,200 yen (tax included)

Product URL ： https://www.onlineshop-yamaya.com/item.html?pn=02014

Goto-imo Kankoro Mochi Plain

Goto-Imo Kankoro Mochi Plain

A simple local confectionery handmade with domestic glutinous rice, making the most of the sweetness of Goto-imo.

Contents : 200g

Price ： 600 yen (tax included)

Product URL ： https://www.onlineshop-yamaya.com/item.html?pn=02015

Sales location

Yamaya official online store (https://www.onlineshop-yamaya.com/)

YAMAYA will continue to contribute to the future of Kyushu's food culture through the production of spicy cod roe and other products as well as through restaurants.

■Company Profile

Company name: Yamaya Communications Co.

President and Representative Director: Masahide Yamamoto

Head Office Address: 1-1, Sairidai, Sasaguri-machi, Kasuya-gun, Fukuoka 811-2418, Japan

Business Description: Production and sales of spicy cod roe, processing and sales of marine products and general food products, food service business

HP ： https://www.yamaya.com/corporate/