Certified vegan and maternity food certified, A new fiber-rich product, "Just Like Kani," went on sale on 10/17!

2023.09.28 09:30

あづまフーズ株式会社

Azuma Foods Co. (Location: Komono-cho, Mie-gun, Mie Prefecture; President: Takashi Nakajima), which sells the "As if Fish" series "Tuna, Salmon, Squid" mainly through its own website "AZUMARCHE2.0", will start selling "Just Like Kani" as a Plant Based Seafood Alternative (a seafood alternative made from plant-based ingredients) under the Green Surf brand. (Location: Komono-cho, Mie-gun, Mie Prefecture; President: Takashi Nakajima) will begin selling "Just Like Kani" as part of its Green Surf brand, a plant-based seafood alternative, on October 17, 2023.

Sales website: "AZUMARCHE2.0" https://azumarche.jp/

Bodacious kanikama

Background of Development

The "As if Fish" series is a new series that pursues not only the appearance but also the taste. In preparation for sales, we have formed a business alliance with Fujimitsu Corporation (Location: Higashi-Fukagawa, Nagato City, Yamaguchi Prefecture; President: Masashi Fujita) to jointly develop "Just Like Kani" (Imitation crab meat made of dietary fiber).

Is the expression "tastier than the real thing" correct? Crab-flavored kamaboko" (commonly known as KANIKAMA) is always cited as a typical example of an alternative processed food, but when we asked about the situation in the industry, we were told that the raw material situation for fish surimi, which is the ingredient, was a tightrope walk. The expansion of the global market is a good thing, but on the other hand, it also causes a supply shortage problem. The shortage of raw materials for surimi in response to the increasing global demand for marine products is a major issue facing fish paste product manufacturers today.

Fujimitsu Corporation is a long-established fish paste manufacturer that has been in business for over 130 years. The company has excellent manufacturing technology and many years of experience, but it cannot survive without a stable supply of surimi raw materials. When considering delicious kanikamaboko products for the next 100 years, we decided to try to develop and manufacture "Just Like Kani," in line with Fujimitsu's corporate philosophy of a sustainable society. After receiving encouraging words that motivated us to "challenge" the concept of the "As if Fish" series, which aims to provide sustainable products, Azuma Foods Co. and Fujimitsu Co. decided to work together.

■Crab? Imitation crab meat? Plant-based?

We made "Imitation crab meat" with 100% plant base.

Crab-flavored kamaboko (also known as kani-kamaboko) is now so popular at home that it can be called a national dish!

It was created in Japan about 50 years ago and is now a popular food consumed all over the world. We took on the challenge of creating "Just Like Kani" with the aim of creating the ultimate sustainable food, a product that is earth-friendly and sustainable, without the use of fish meat. We are pleased to offer you a new "Imitation Crab meat" rich in dietary fiber.

The industry's first "Imitation crab meat" made from plants is rich in dietary fiber. The "Just like a fish" series is characterized by the fact that it looks just like the real thing! The "Just Like Fish" series is unique in that it looks just like the real thing! The regular "Imitation crab meat" is made from "fish" instead of "crab" by using "fish surimi". The innovation of the plant-derived "Imitation crab meat" is that it is made without using any animal ingredients, including fish meat, in this form!

Vegetables and legumes are well-known as high-fiber foods, but the main component of this product is dietary fiber from fermentation and cellulose, which provides 8.3 g of dietary fiber from 100 g of the product. Dietary fiber is an essential component of a healthy lifestyle, and "Just Like Kani" can help you consume dietary fiber efficiently. It is especially important for vegetarians and vegans, contributing to a balanced diet.

Energy: 51 kcal

Protein : 1.5g

Fat ：0.5g

Carbohydrates ：5.9g

Dietary fiber ：8.3g

Salt equivalent: 1.4g

Nutrition Facts (per 100g)

According to the Dietary Reference Intakes for Japanese (2020 edition), the target amounts are 21g or more per day for men aged 18-64 and 20g or more for those aged 65 and older, and 18g or more per day for women aged 18-64 and 17g or more for those aged 65 and older.

Assuming lettuce (210g of edible portion is equivalent to about 1 serving)*, this means that about 2 servings of lettuce can be consumed from a 93g packet of dietary fiber.

*Japanese Standard Tables of Food Composition, 2020 edition (8th revision), Vegetables, lettuce, salad leaves, raw, 1.8 g/100 g dietary fiber

*"Vegan certified" by Vege Project Japan, a non-profit organization.

As Bodacious Crab Kama is vegan certified, it expands the food options for vegetarians and vegans, providing a new option for everyone pursuing a healthy and sustainable diet.

With the increasing inbound demand and the need for food diversity, we believe that the vegan certified icon will provide consumers with a safe choice.

Vegan Certification

*Certified as a maternity food by the Japan Maternity Food Association

Following the "Just Like Fish" series of "Tuna, Salmon, and Squid," "Just Like Kani" has been certified as a "Maternity Food" by the Japan Maternity Food Association. We hope that this certification will help expand your dietary choices during your maternity life, when food restrictions are frequent.

Maternity Food Certification

"Just Like Kani" is part of our commitment to quality and sustainability. We strive to provide high quality ingredients and products, while at the same time minimizing our impact on the environment. We are proud to offer our customers the vegan certification of "Just Like Kani" as proof of the quality of our products and our ethical production methods.

Through the sale of Just Like Kani, we are proud to offer our customers a new dining experience and support healthy living. We will continue to focus on innovation and sustainability to deliver value to our customers.

Product Outline

Product name: "Just Like Kani"(As if Kani Kama) Plant Based Imitation Crab meat

Scheduled sales date: October 17, 2023

Sales website : "AZUMARCHE2.0" https://azumarche.jp/

Content ：93g

Shelf life ：7 days in refrigerated storage after thawing

Price ： 270 yen (including consumption tax)

Ingredients ：Sugar (manufactured in Japan), pea protein,

　　　　　　Fermented seasoning/ thickener (glucose polysaccharide, polysaccharide thickener), cellulose,

　　　　　　Processed starch, seasoning (amino acid, etc.), pH adjuster,

　　　　　　Emulsifier, Carotenoid color, Flavor(Contains wheat and soybeans)

Company Profile