sakyu, a hair care brand from Tottori, starts second round of ambassador auditions for new project Second round of ambassador auditions to begin on October 1

101 Inc. (Head office: Kita-ku, Osaka; Head office/farm: Tottori City, Tottori Prefecture; Representative Director: Kentaro Terada) announced today that 101.farm, which operates the new project "Tottori Treat Vision," a hair care brand "sakyu" using lavender produced in the Tottori Sand Dunes, will hold an ambassador audition for the project. The first round of ambassador auditions will be held until Saturday, September 30, 2023, and the second round of SNS selection will begin on Sunday, October 1, 2023.

Tottori Treat Vision Ambassador Audition

Those selected as ambassadors will receive a cash prize and additional prizes, as well as opportunities to be used as models for the project's website, SNS, advertisements, etc., and to appear at events.

Tottori Treat Vision" is being promoted mainly by 101.farm, a luxury hair care company from Tottori, and aims to enliven Tottori from a new perspective.

The aim is to enliven Tottori from a new perspective. Therefore, the winning ambassadors and "sakyu" shampoo will contribute to the revitalization of Tottori after the audition is over.

What is Tottori Treat Vision?

Tottori Treat Vision is a brand-new travel amenity experience program that is a collaborative effort among agriculture, commerce, and tourism in Tottori Prefecture, based on the vision of "providing hospitality of 'beautiful hair' to visitors to Tottori Prefecture. The target accommodation facilities will provide hair and body care products of the amenity brand "sakyu", which lavishly uses lavender grown in the Tottori Sand Dunes, so that guests from inside and outside of Tottori Prefecture can experience the premium products born in Tottori.

Target Lodging Facilities

Eastern Tottori Prefecture

Iwaiya, Iwai Onsen

Marushige Ryokan

Ajiwai Onsen Iwaiya, Marumo Ryokan, Yamadaya

Central Tottori Prefecture

BARCOS RYOKAN Misasa-so

Misasa Yakushi no Yu Manzerou

Kosenkaku Yoseikan

Western Tottori

Royal Hotel Daisen

Kaike Yugetsu

Kaike Onsen Kasuitei

Sales Facilities

Roadside Station Wakazakura Sakura

Roadside Station Hattou

Tottori Sand Dunes Sand Museum

Tottori Sand Dunes

■sakyu Series

More than 20 hair care meisters, including beauticians, were involved in the product development of this premium shampoo.

Luxurious lavender essential oil grown on the dunes by herbaceous cultivation is used.

The fresh lavender is distilled in a 36L kettle for 3 hours, and only about 50ml of this precious essential oil is extracted to heal your hair and mind.

This is the ultimate hair care product that is gentle to both hair and the earth, and was arrived at by a "hair professional" who knows all there is to know about genuine hair care.

sakyu series

Three features of "sakyu

01 Lavender from Tottori Sand Dunes

Lavender is cultivated on the sand dunes, taking advantage of its drought-tolerant characteristics. The lavender essential oil is lavishly used in this sustainable product.

02 Supervised by a hair care meister

The shampoo was completed under the supervision of hair care experts and hair care meisters, aiming for "the shampoo with the best hair color retention.

03 Certified by the British Vegan Society

The shampoo has acquired certification from the Vegan Society of Great Britain, which is reputed to have the world's strictest standards for mental and physical health, beauty, animal welfare, and environmental protection.

Audition Outline

<Entry Requirements

Applicants must be 18 years of age or older and able to post on Instagram.

<Selection Process

(1) Preliminary selection (web-based selection)

(2) Selection schedule: August 31, 2023 (Thu) - September 30, 2023 (Sat)

Successful applicants will be contacted by the audition office in due course.

(2) Second round (SNS selection)

Selection schedule: October 1, 2023 (Sun) - December 10, 2023 (Sun)

October: Posts about sakyu Midore shampoo and treatment and Tottori

November: Submissions about Tottori Treat Vision

(3) Third round (finalist selection)

Selection date: December 2023

Final selection (online interview) by ~10 applicants selected in the second round.

During the interview, please talk about what you would like to achieve if you become an ambassador. (optional submission of a plan and final appeal)

(4) Announcement of results

Announcement of results: December 2023

Ambassador term: January 2024 - December 2024

*This is the schedule at the time of the start of entry and is subject to change depending on circumstances.

＜How to apply

NarrowWEB Application

Please apply by clicking the "Apply on the Web" button on the following application page.

Application page: https://narrow.jp/audition/8789

Audition Benefits

<Bonuses for those who pass the web screening

sakyu Midore shampoo and treatment worth 4,400 yen

<Bonuses for ambassadors

(1) One 100,000 yen grand prize winner and four 30,000 yen ambassador ambassadors will be selected.

(2) Provision of products during the term of office

(3) Loan of a high-performance hair dryer (Ya-Man Professional Hair Dryer or Lifavutic Hair Dryer worth about 40,000 yen)

(4) Individual consultation with the selected candidates on their suitability to be used as models for Tottori Treat Vision, 101.pharm related websites, SNS, advertisements, etc., and to appear at events, etc.

Second round participants will have a chance to be introduced on the official SNS, and since this is a very meaningful initiative that contributes to the promotion of "Tottori," participation in this project will easily lead to an increase in your own career and name recognition.

Message from the person in charge

This is a project to enliven "Tottori" from a new perspective, led by 101.farm, which has created a lavender field in the Tottori Sand Dunes and is developing a luxurious hair care product from Tottori.

The project has been adopted by high-class inns and luxury hotels in the prefecture, and is supported by many local companies as well as the local government.

This is a very significant initiative as a completely new program in which agriculture, commerce, and tourism in Tottori Prefecture work together, and we would like to make it a project that brings new information about Tottori to many people by inviting not only those with ties to Tottori, but also people from diverse backgrounds and of all ages to participate. We hope that this project will be a great success and bring new information about Tottori to a large number of people.

Official WEB : https://www.101.farm/

Special website : https://tottori-treatvision.com/

　　　　　　 To be released after November 1, 2023

Instagram ： https://www.instagram.com/sakyu.midre_official/