World's First! A character's living burial! Nagoya's most popular influencer Nagoya's most popular influencer, "Oideyo Nagoya", and a funeral service collaborated!

~ A place for the younger generation to experience and learn about funerals.

2023.08.31 13:30

株式会社西田葬儀社

Nishida Funeral Home Co. (Location: Nagoya City, Aichi Prefecture; Representative: Eiichi Nishida), a funeral service provider in Nagoya for 86 years, has planned a collaborative event with "Oi yo Nagoya-san (aka Oinago-chan)," a very popular influencer who has over 120,000 followers on X (formerly Twitter) and introduces Nagoya's food, The event will be held on Sunday, September 10, 2023 at Sakurayama Saijo Enissia in Showa Ward, Nagoya City, Aichi Prefecture.

Event details: https://www.gosougi.co.jp/customers/oinagochan/

Event title

Background of the "Inago-chan Living Funeral -Memorial Party with Nagoya Meshi

In recent years, with the increase in family funerals and the impact of the coronavirus, the younger generation's exposure to funerals has been decreasing.

Funerals are not a place to practice, but people are concerned about manners and customs so as not to be rude, which can leave them with regrets about the original purpose of the service: to say goodbye to their loved ones. However, a character funeral service provides an opportunity for those who have never attended a funeral to experience a funeral service without hesitation.

We also hope that by exposing the younger generation to funerals, they will have an opportunity to rethink their future plans, their sense of life values, and how they will live their lives in the future.

About "Inago-chan's Funeral Service: A Party to Remember Her with Nagoya Meal

In honor of "Oideyo Nagoya," which usually introduces Nagoya's gourmet food, we gathered food stalls related to Nagoya-meshi. Ajisen, the original Nagoya specialty, Maruha Shokudo, a jumbo fried shrimp restaurant, Daiwa Super, a fruit sandwich store very popular in the media, tenmusu, gohei-mochi, and crepes in Oinago-chan's color will be exhibited. An altar made of blue-green flowers in Inago-chan's color, and an original Inago-chan altar with a giant orca decoration will also be on display. Those who bring a 1,000 yen participation fee wrapped in a sarcophagus bag will receive a "My Life Planning Notebook" specially made by Inago-chan to help the younger generation plan their future, an original funeral card with Inago-chan popping up, and "Doaracha" tea, which is associated with Nagoya, as a gift in appreciation of their prenatal funeral. In addition, visitors will be able to experience burning incense, offering flowers and flowers, and entering the casket, as only a funeral service can.

Outline of the event

Event name: Inago-chan's Funeral in Memory of the deceased -Memorial with Nagoya meshi (Nagoya food)

Date ： September 10, 2023 9:00～14:00

Venue: Enissia, Sakurayama funeral hall

　　　　　　　(2-5, Wakayanagi-cho, Showa-ku, Nagoya, Aichi 466-0036, Japan)

Access : 10 min. walk from "Gokusho" station on Sakuradori line and Tsurumai line

Fee: 1,000 yen (to be wrapped in a sarcophagus bag, as it is a funeral before death)

Participation requirements: None (normal clothes are acceptable, not mourning clothes)

Sponsor : Nishida Sougisha Co.

Cooperation ： Come to Nagoya

Special event page : https://www.gosougi.co.jp/customers/oinagochan/

Come on, Nagoya-san X page: https://twitter.com/oinagoya

Nishida Sougisha website : https://www.gosougi.co.jp/

＜Event Details

Nagoya meshi stalls and kitchen cars will be set up (Ajisen, Maruha Shokudo, and Daiya Shokudo).

(Ajisen, Maruha Shokudo, Daiwa Super, Hirono, Kuma no Ashiato Crepe, HORAIDO, Senbeiya, Chikurin, Waiwai Gohan. Mr. Chikurin, Mr. Chikurin, Mr. Waiwai Gohan, etc.)

Inago-chan original altar display

(Blue-green flower altar in Oinago-chan's color, a huge orca decoration, and Nagoya Castle in the background of the portrait)

Burning incense, offering a skewer, offering flowers, placing a coffin in the casket, and taking pictures.

Fill in a message for Oinago-chan → It can be placed on the lid of the coffin.

The participation fee of 1,000 yen is to be wrapped in a sarcophagus bag and brought to the event.

　→ Special gifts: "My Life Design Notebook" specially made by Oinago-chan, Doaracha, and Oinago-chan's special pop-up funeral card.

New Century model on display

Coffin display in consideration of SDGs

Company Profile

Company name: Nishida Sougisha Co.

Representative: Eiichi Nishida, President

Location: 2-5 Wakayanagi-cho, Showa-ku, Nagoya-shi, Aichi