A new pudding only available here in Japan! Tickets and special memberships for "Pudding Soft made of 100% Pudding Limited sales on September 3 (Sun.) on Makuake (makuake.com)

2023.09.04 10:00

株式会社PURI

PURI Corporation (Location: Matsubara-shi, Osaka; CEO: Yusuke Kitamura), will open its first Pudding Laboratory store in Ginza "Exit Melsa" in October 2023, and will offer a new "100% Pudding Soft" ticket and a special membership to purchase a 10% discount on both the actual store and online shop for one year. Pudding Laboratory Ginza Store, which is scheduled to open in October 2023 in Ginza's "Exit Melsa" and will be Pudding Laboratory's first actual store, will offer tickets for its new "100% Pudding Soft" and a special membership that allows 10% off both the actual store and online store for one year. The special membership will be available for a limited time from 12:00 p.m. on September 3, 2023 (Sun.) on the "Make" support purchase service.

*Limited quantity

*Early bird's eye discount for early purchase is available.

Makuake sales page: https://www.makuake.com/project/puddinglaboratory/

100% pudding soft start of pre-sale

■Pudding Laboratory's new challenge: 100% pudding soft serve 3 points

(1) It's not actually soft-serve ice cream!

Our "100% Pudding Soft" is an unprecedented "soft-serve pudding in the form of soft-serve ice cream" made by manufacturing pudding made from the finest ingredients, blending it into a liquid in a mixer, and then placing it in a soft-serve ice cream freezer.

However, this does not mean that just pudding mixed with a mixer and placed in a soft-serve ice cream machine will become 100% pudding soft serve.

In addition, soft serve ice cream is regulated by law, and this "100% pudding soft serve" cannot actually be called soft serve ice cream, and is treated as "frozen pudding" under the law.

This is a new form of pudding that can only be found here in Japan, where the pudding itself is made into soft-serve ice cream, not pudding-flavored soft-serve ice cream.

(2) A total of more than 800 portions of 100% pudding soft serve made through trial production and adjustment!

Unlike soft serve ice cream, in which milk, cream, and other dairy products make up the majority of ingredients, pudding contains eggs and is not similar to soft serve ice cream.

It was considered impossible to put a large amount of eggs in soft serve ice cream, which is required to be heat sterilized.

Our 100% pudding soft serve has made this possible.

After repeated prototyping and adjustments, the number of eggs used in our soft serve ice cream is now more than 800.

(3) A total of 12 types of sauces to choose from!

Each pudding is served with two caramel sauces out of a total of 12 kinds, allowing customers to change the taste.

We wanted our soft serve ice cream to have the same fun as pudding, so we made it possible to choose two types of sauces.

However, while there are originally two kinds of sauces included, if you purchase the Makuake-exclusive soft serve ice cream ticket, you will receive three kinds of sauces as an additional bonus.

This allows you to enjoy five different flavors.

First as it is, then with the three sauces, and then by mixing the sauces, you can change to new tastes, and by changing the way you mix them, the flavor possibilities are endless.

You will never get tired of this "100% pudding soft" and it will be gone in no time at all until the end.

12 different sauces to choose from

■10% off for one year! Special membership only available at Makuake!

The Pudding Institute Ginza Store is committed to "getting closer to our customers," and one of the symbols of this commitment is the Makuake-exclusive membership.

Members will be able to enjoy the world of Pudding Institute at a very reasonable price, with a "10% discount on all items" in addition to enjoying pudding and soft-serve ice cream.

Details of the return offer

Premium membership with discounts at all Pudding Institute stores

100% Pudding Soft Ticket for 3 puddings & 4 puddings & Premium Membership

100% Pudding Soft Ticket for 5 puddings & 6 puddings & Premium Membership

Ginza Shop Opening Commemorative Pudding Set (4 puddings & Premium Membership)

Ginza Store Opening Commemorative Pudding Set (6 puddings & Premium Membership)

Private "Pudding Tea Ceremony" at the traditional "Shirasamura-so" in Kyoto

Pudding Tea Ceremony at the Osaka Head Office Tea Room

The right to make your own original puddings and sell them at the Ginza store

What is the Pudding Institute?

Pudding Research Institute is a high-end pudding specialty store that specializes in order-made puddings, with the utmost attention to detail in terms of ingredients, manufacturing methods, and so on.

We produce a wide variety of puddings, from the traditional royal pudding made with only milk, eggs, and sugar to a thick matcha pudding made with super-premium matcha tea (about 70 times more expensive than matcha tea used in ordinary matcha sweets at 300,000 yen per kilogram). We offer a wide variety of puddings, from the traditional royal pudding to the rich matcha pudding made with matcha green tea, which is about 70 times more expensive than the matcha green tea used in regular sweets.

We also offer a total of 12 kinds of sauces, and you can choose two kinds of sauces for each pudding.

First, take a bite of just the pudding to feel the goodness of the ingredients, and then enjoy the change in taste by adding various sauces.

Enjoy the pudding while comparing it with the compatibility chart, and it will be a very enjoyable and memorable pudding.