80% of the population is dissatisfied with their sleep!　The scent of wood promotes a good night's sleep MOKU-NUNO Towel Kettle will be on sale at the "GOOD LIFE Fair 2023" starting September 1! GOOD LIFE Fair 2023" to be held from September 1!

2023.08.29 09:45

合同会社Mt.Blue

Blue (headquartered in Kanzaki-shi, Saga Prefecture; Mami Aoyama, President), a limited liability company that plans and sells fabric products using Japanese paper threads made from domestic thinned wood, will exhibit its new product, MOKU-NUNO Towel Kette, at the GOOD LIFE Fair 2023 to be held from September 1 to 3, 2023, and will be the first company in Japan to hold a reservation The product will be on display at the GOOD LIFE Fair 2023 to be held from September 1 to 3, 2023.

＜GOOD LIFE Fair 2023 (Mt. Blue)

https://exhibitor.goodlife-fair.jp/exhibitors/detail/1105?fbclid=IwAR1yPCwkdtvsgSj0pRsBKuCOoToGyiBK0TBQ7fAscJimnaA7IeQQsPe0mmE

Smooth texture and wood aroma support comfortable sleep

More than 80% of respondents are dissatisfied with their sleep.

Sleep is important not only for recovery from fatigue, but also for mental health, as it facilitates information processing by the brain and the consolidation of memory. According to the Ministry of Health, Labour and Welfare's report on the results of the Health Status Survey in FY2022 (released in January 2023), 68.9% of respondents said they slept for less than 7 hours. In addition, more than 80% of the respondents were dissatisfied with their sleep, including 38.3% who were not satisfied with the overall quality of their sleep. According to the Ministry, "Neglecting sleep problems can lead to problems with mental and physical health during the day, and neglecting sleep problems can lead to problems with mental and physical health during the day. (Ref. 1, Ref. 2)

September 3 is Fall Sleep Day. Sleep Day is observed twice a year, in spring (March 18) and in fall (September 3), and was established by the Organization for Promotion of Sleep Health, established by the Japanese Society of Sleep Research and the Japan Psychiatry and Neuroscience Foundation, to raise awareness of sleep health. The Ministry of Health, Labor and Welfare also encourages people to "pay more attention to sleep, the most familiar lifestyle habit. and to encourage people to take a closer look at sleep, which is the most familiar lifestyle habit.

Reference 1: Ministry of Health, Labour and Welfare (Report on the results of the 2022 Health Status Survey)

https://www.mhlw.go.jp/content/11131500/001077224.pdf

Reference 2: Ministry of Health, Labour and Welfare (Significance of healthy sleep)

https://www.e-healthnet.mhlw.go.jp/information/heart/k-01-001.html

Towel Kets Born from the Forest

Mt. Blue will begin taking reservations for the new "MOKU-NUNO Towel Kette," a product that is not only healthy but also environmentally friendly, at the "GOOD LIFE Fair 2023" to be held from September 1 to 3, 2012. This towelette has a subtle woody aroma that helps control stress and relaxes both mind and body to promote a good night's sleep (Ref.3). On the U.S. crowdfunding site kickstarter, pre-orders have been received from people in more than 15 countries around the world.

The secret of the woody aroma lies in the material used for MOKU-NUNO towelettes, which are made of "MOKU-NUNO," a fabric woven with "wood threads. MOKU-NUNO Towel Bags are made of 100% Japanese paper made from thinned coniferous trees and have the scent of wood. It is a biodegradable fiber and returns to the soil in the end. The antibacterial activity value is very high (5.9), which is about three times higher than the value considered effective (2.0 or higher). Lightweight (661g) has also been achieved by weaving in wood yarn and organic cotton. It is convenient to carry and is useful in various situations such as traveling and in the office.

Sleep environment bedding instructors also recommend that towelettes are comfortable to use during the cold season and prevent direct contact with the air conditioner, as well as being ideal for maintaining a comfortable body temperature. It is also safe for people with sensitive skin. It also has excellent humidity control and air permeability, so it does not cling to the skin even when sweating.

Reference 3: Forestry Agency (Q&A on timber and wooden buildings based on scientific data)

https://www.rinya.maff.go.jp/j/mokusan/attach/pdf/handbook-24.pdf

Not only healthy, but also environmentally friendly.

Mokufu was developed with the desire to contribute to the textile and forestry industries by making effective use of thinned wood, which is often discarded and left to rot. Although 70% of Japan's land area is forested, the forest industry is in decline due to the lack of progress in the use of domestic timber, and forests are in disrepair due to lack of forest maintenance. In order to nurture healthy forests, it is effective to promote the cyclical use of resources by "cutting down, using, and planting. (Ref. 4)

When Mt. Blue representative Mr. Aoyama was a professor at the University of Western Kyushu, he felt a sense of crisis that if environmental destruction continued at the current rate, children's health and a secure life would be invaded and would not be able to recover. Aoyama, who knew all about the deep connection between human health and the natural environment, wanted to support people's health and livelihood by fully utilizing the functions of wood cloth, which can also contribute to environmental issues. He then started his own business. He realized that a good night's sleep is important for people's health, so he decided to create a product that supports sleep and started manufacturing towelettes.

Representative Aoyama says, "Quality sleep is important for a healthy life. Getting enough rest and sleep recharges your energy, regulates your body's internal rhythms, generates great ideas, and allows you to work efficiently and productively. He said.

Reference 4: About Forests (Forestry Agency)

https://www.rinya.maff.go.jp/j/kikaku/genjo_kadai/attach/pdf/index-3.pdf