A cloudless whitening*1 experience! PLuS/Prue VC Whitening Cream" to be released on September 1

Style Create Co. (Head office: Shinagawa-ku, Tokyo; Representative Director: Hiroki Akamatsu) will launch a medicated cream for aging skin that achieves a good balance of whitening*1, anti-inflammatory*2, and high-moisturizing care at the same time from September 1, 2021, under its "PLuS beauty energy/Prue" skincare brand that is mainly developed through e-commerce. The new cream will go on sale on September 1, 2023. Containing vitamin C derivative*4 x glycyrrhetinic acid stearyl as active ingredients*3, it helps achieve a cloudless, glowing skin.

Prue VC Whitening Cream

Product Outline

Product name: PLuS/Prue VC Whitening Cream

Regular price: 2,980 yen (tax included)

Content ：30g

Sales outlets

PLuS VC Whitening Cream can be ordered at the following official PLuS stores. A campaign commemorating the new product will be held at each store.

<Sequential release from September 1, 2023>.

E-commerce

Rouille Online Shop

https://www.store.luire.co.jp/SHOP/TVFWC1.html

(Also available on Rakuten Ichiba, Yahoo! Shopping, Qoo10, auPAY Market, LINE Gift, and Amazon)

Physical stores

MUQURU TOKYO SHOWROOM

1F 2-11-7 Kami-Osaki, Shinagawa-ku, Tokyo 141-0021

12:00 - 18:00 (Closed on Sunday, Monday and national holidays)

The active ingredients Vitamin C derivative*4 and stearyl glycyrrhetinate simultaneously achieve whitening*1 and anti-inflammation*2!

Active ingredient vitamin C derivative*4

Active ingredient vitamin C derivative*4: Inhibits melanin production, lightens dark melanin, and suppresses UV rays and skin damage.

Highly persistent and stable active ingredient with antioxidant properties*3 reaches the stratum corneum.

It inhibits the formation of melanin, the source of dark spots and dullness*5, before it forms, for beautiful, radiant, cloudless skin.

Active ingredient glycyrrhetinic acid stearyl

An active ingredient with anti-inflammatory*2 action that is hypoallergenic and low in burden.

An active ingredient with anti-inflammatory*2 action that is hypoallergenic and low in burden.

By reducing inflammation, it inhibits the formation of new spots and dullness*5. It is also expected to help prevent adult acne and rough skin.

Moisture balance tuned with natural ingredients

24 types of naturally derived ingredients

The 24 naturally-derived ingredients regulate the skin's rhythm and restore the skin's own moisture balance. In addition, by preventing excessive sebum secretion, it removes dead skin cells to achieve a flat skin*6.

Smooth texture for comfort of use

The texture is stretchy and easy to apply.

The product's high adhesive strength leaves the skin smooth after application and does not leave an unpleasant sticky residue.

The nozzle tube is convenient for pinpoint care. The nozzle tube is convenient for pinpoint care, so only the necessary amount can be dispensed, allowing for careful care without waste.

Six free ingredients that are gentle even to sensitive skin

Six free ingredients

No alcohol, paraben, synthetic colorant, fragrance, mineral oil, or petroleum surfactants are added.

Made by a trusted domestic manufacturer.

Recommended for set use! Prue VC skincare items

Prue VC skincare items

In addition to the newly released VC Whitening Cream, PLuS beauty energy/Prue also offers VC skincare items containing vitamin C derivatives*4. These products can be used in combination to lead to brighter, more radiant skin.

Left side of the image: Prue Effect Shot VC Mask (12 masks), regular price: 2,150 yen (tax included)

Right side of the image: Prue VC Whitening Lotion (200mL), regular price: 2,200 yen (tax included)

*1 Suppresses melanin production and prevents spots and freckles

*2 Preventing acne, rough skin, and roughness

*3 Active ingredients L-ascorbic acid 2-glucoside and glycyrrhetinic acid stearil

*4 L-ascorbic acid 2-glucoside

*5 Due to dead skin cells

*6 To improve skin texture

PLuS beauty energy/Pru

PLuS beauty energy/Prue

～A rich, rich moisturizer that is easy to use and generous in application.

I want a cosmetic product that I can use sparingly and generously, and that moisturizes my skin to the fullest.

PLuS was born to fulfill the voices of such women.

Our wish is to bring joy and excitement to as many people as possible.

Prue will continue to "add exceptional moisture and joy" to the everyday life that passes by without a second thought.

Style Create Co.

Since its establishment in 1999, Style Create has been offering lifestyle proposals from the beauty category of esthetic salons and cosmetics.

We have been developing brands with the wish that "everyone can lead a happier and healthier life.

Our mission is to "continue to be ingenious in order to deliver excitement beyond imagination. Our mission is to "continue to be ingenious to deliver excitement beyond imagination," and we aim to lead many people to a happy future through our efforts.

https://www.plus-cosme.jp/