The entire facility celebrates the 20th anniversary of Rilakkuma! One of the largest scale collaboration projects with a commercial facility and more than 50 participating stores! Rilakkuma x La Cittadella

La Cittadella, a commercial complex in front of JR Kawasaki Station (Kawasaki, Kanagawa; Operated by Città Entertainment Co., Ltd. / Representative: Alessandro Misu), and "Rilakkuma," celebrating its 20th anniversary this year, are collaborating.

The first phase will run from September 26 (Tuesday) to November 3 (Friday, national holiday), 2023. A total of 91 limited-time events and fairs will be held for a period of approximately three months from this fall to winter.

Rilakkuma x La Cittadella" key visual (C)2023 San-X Co.

Outline of "Rilakkuma x La Cittadella" Event & Fair

Period: 2 parts, 91 days in total

　　　　　 Part 1: September 26, 2023 (Tuesday) - November 3, 2023 (Friday, national holiday) (39 days)

　　　　　 Part 2: November 4, 2023 (Saturday) - December 25, 2023 (Monday) (52 days)

Venue : La Cittadella

Location: 4-1 Ogawa-cho, Kawasaki-ku, Kawasaki-shi, Kanagawa Prefecture

Participating stores: More than 50 stores planned *Details to be released in early September

Official HP ： https://lacittadella.co.jp/lp/rilakkuma/

The first collaboration menu will be available at a total of 20 stores! Includes goods only available here!

Rilakkuma" was introduced in 2003 by San-X Co. This time, menus featuring Rilakkuma, Korilakkuma, Kiiroitori, and Chairoi bear will be available at all 20 stores. When ordering the collaboration menu, a set of original goods only available here will be included. Details on the theme and goods will be released in early September.

■The entire facility will be transformed into a Rilakkuma worldview! The decorations that adorn various parts of the museum are also noteworthy!

The main photo spot will be located in the plaza where visitors can enjoy the fountain show in the center of the facility!

While taking advantage of the Italian-themed architectural design of La Cittadella, Rilakkuma photo spots and decorations will be placed throughout the facility to create a space where visitors can immerse themselves in the healing world of Rilakkuma.

Rilakkuma x La Cittadella" collaboration logo mark (C)2023 San-X Co.

■Official website https://lacittadella.co.jp/lp/rilakkuma/ *Details will be released in early September!