The 17th "National Railway Advertising Campaign to Prevent Global Warming! Eco from EKI. Ride on a train that is friendly to the global environment. Art woven with the colors of nature.

The Japan Association for Railway  Advertising (JAFRA; Chairman: Ryosuke Arai; Location: Shibuya-ku, Tokyo) is  conducting its 17th "National Railway Advertising Campaign against Global  Warming" from 1st. August (Tuesday) to 31st August (Thursday),  2023.

Poster in JR Shinjuku Station

This campaign, which will brightly illuminate railway advertisements in August, is being carried out using posters and digital signage in stations and trains of 36 JR, railway carrier, and underground companies throughout Japan that have cooperated with this.

The poster visual and the messages of the theme poster are composed of four colors that represent nature "Madder red of the sun", "Dark green of the forest", "Deep blue of the  sea", and "Ochre of the earth". This year as well, the posters and messages are provided by prominent well-known artists and creators who support this campaign as volunteers.

After several years of stagnation, the  train stations and trains are gradually coming back to life. In Japan, the public and private sectors are working together on measures to achieve carbon neutrality by 2050. Railways are an environmentally friendly means of transportation with low CO2 emissions per unit transport volume, so please cool off a bit in the moving trains and head for your destinations during the severe summer heat.

Over the past few years, we have been covered in a sense of stagnation, the stations and trains, however, have gradually recovered to our former vibrancy. In Japan, the public and private sectors are working together to implement measures to achieve carbon neutrality by 2050. Railways emit only a small amount of CO2 per unit of transport volume, and are an environmentally friendly means of transportation. The harsh summer heat continues, so please cool down a bit on the train and head to your destination.

For more information on the message behind the visuals, please check the JAFRA website. 

As “eco from a station'' and “art from a station'', this site also introduces the environmental efforts of the each railway companies, the scenes of last year's campaign, and the archives station, browse past works and in the city. We also introduce public  art that can be seen in the city, museums and activities related to transportation. Please visit here as well.

URL: https://www.j-jafra.jp/eco/index.html

<Outline of the Campaign>

1 Title: 17th National Railway Advertising Campaign to Prevent Global Warming

2. Overall theme: "Eco from Station.” Take the eco-friendly train for a gentle journey.

3. Poster theme: Beautiful Environment and Diverse Living Creatures

4. Campaign period：1st. August (Tuesday) to 31st. August (Thursday), 2023

5. Posters: Ad on Station  B0 posters × 4 types

　　　　　　　　B1 posters × 5types

Ad in train: B3 posters × 4 types

Station digital signage

6. Production cooperation:

Visuals provided by

Ryohei Miyata, metal worker, Professor emeritus of Tokyo University of the Arts, "Springen”

Eibin Ohtsu, painting Artist, Professor Emeritus of Tama Art University, "Tiger and Fuji in REIWA”

Yuji Tezuka, Japanese painter, Professor Emeritus of Tokyo University of the Arts, "Beauty”

Katsuhiko Hibino, Artist, President of Tokyo University of the Arts, "LIFE PARTICLES”

Art Director: Tatsuro Ebina

Copywriter: Reiko Negishi, Maki pro

7. Host: Japan Association for Railway Advertising 

8. Support: Japan Lottery Association

9. Auspices: Ministry of the Environment, Ministry of Land, Infrastructure and Transport

10. Collaboration with: Osaka Metro, Odakyu Electric Railway Co., Ltd., Kyushu Railway Company, Kyoto Municipal Transportation Bureau, Kintetsu Railway Co., Ltd., Keio Corporation, Keisei Electric Railway Co., Ltd., Keihan Electric Railway Co.,  Ltd., Keihin Electric Express Railway Co., Ltd., Kobe City Transportation  Bureau, Saitama Railway Corporation, Sagami Railway Co., Ltd., Sapporo City  Transportation Bureau, Sanyo Electric Railway Co., Ltd., Shikoku Railway Company, Metropolitan Intercity Railway Company, Seibu RAILWAY Co., Ltd., Central Japan  Railway Company, Tokyu Railways, Tokyo Metro Co., Ltd., Tokyo Metropolitan Bureau  of Transportation, TOKYO MONORAIL, Tokyo Waterfront Area Rapid Transit ,Inc., TOBU  RAILWAY Co., Ltd., TOYO Rapid Railway Co., Ltd., Transportation Bureau City of Nagoya, Nagoya Railroad Co., Ltd., Nankai Electric Railway Co., Ltd., Nishi - Nippon Railroad Co., West Japan Railway Company, Hankyu Corporation, HANSHIN ELECTRIC RAILWAY CO.,LTD. East Japan Railway Company, Hokkaido Railway Company, Yokohama Minatomirai Railway Company, Transportation Bureau, City of Yokohama

 (36 companies and bureaus, in Japanese alphabetical order)

<Art works

Ryohei Miyata "Springen"

Ryohei Miyata "Springen

Eibin Ohtsu "Tiger and Fuji in REIWA"

Eibin Otsu "Tiger and Fuji in REIWA"

Yuji Tezuka "Beauty"

"Beauty" by Yuji Tezuka

Katsuhiko Hibino "LIFE PARTICLES"

Katsuhiko Hibino "LIFE PARTICLES

＜Campaign Message>

Eki kara Eco. (Eco from station.)

Take the eco-friendly train for a gentle journey.

Liveliness is back to stations all over Japan.

Now summer fun. Let’s start our journey by the train.

A spectacular view from the train window,

the excitement of the train lunch box. 

What's more, traveling by train is emitting less CO2, it is also care about environment of the earth.

JAFRA's campaign to warn about global  warming.

The dark green of  the forest, the deep blue of the ocean, the ochre of the earth, and the madder  red of the sun.

Environmental art woven by the colors of nature.

Station in August, just stop for a moment

Take a look at it.