A new multi-use body oil from the "yayoi" body care series, a fusion of Japanese and French sensibilities

(Location: Shibuya-ku, Tokyo) will debut a new body oil on September 18, 2023 (Monday) from "yayoi," a brand born from the meeting of delicate Japanese sensibilities and refined French sensibilities.

If you close your eyes and inhale the fragrance, you will feel a nostalgic yet new sensation. This body oil has such a "Japanese" fragrance.

The treatment oil developed for spas in five-star hotels has been rearranged for home care. The thick, dense texture has been retained, while the blend has been improved.

The finish is prepared so that you can wear clothes immediately after the oil massage.

Enjoy the satisfaction of returning from a hotel spa treatment at home.

yayoi Body Oil Yuzu & Honey Green Forest

yayoi Body Oil yuzu & honey 150ml

yayoi Body Oil green forest 150ml

Both 5,940 yen (tax included) / Lavoie

Scheduled to go on sale on September 18, 2023 (Monday)

Product Description

More than 99% natural ingredients are used. The efficacy of plants that are beneficial to the skin has been carefully calculated and combined in the best ratio. Since it was developed as a treatment oil, it penetrates the skin as if it were snuggled up to the skin, while keeping its luster and moisture on the surface of the skin, leaving it moist and supple. Massaging the skin improves circulation throughout the body and brings out the skin's natural radiance. It also helps to bring out the skin's natural radiance.

This multi-use product can be used not only on the body but also on the hair and scalp so that the entire body can be moisturized with just one bottle after bathing.

The two fragrances available are relaxing scents that touch the heartstrings of not only Japanese people but people all over the world. Use it during the day for a day spa experience, or before bedtime for a relaxing, spa-like feeling.

Product Features

Jojoba oil, which has high antioxidant and moisturizing effects, and rice oil derived from rice bran, which acts as a film on the skin and prevents moisture from evaporating. It contains a cocktail of carefully selected plant oils, including corn oil rich in vitamins A and E. In addition, vitamin E (tocopherol) promotes skin turnover while protecting the skin from UV rays and dryness.

Fragrance

yayoi Body Oil yuzu & honey. The iconic yayoi fragrance yuzu & honey is now available as a multi-oil. It is a blend of yuzu, a typical Japanese fragrance, and honey, which has a floral essence. The gentle aroma of these two harmonized scents will envelop you in a gentle fragrance that will lead you to a good night's sleep.

yayoi Body Oil Green forest

A new fragrance "green forest" has been added to the yayoi series. Take a deep breath in the refreshing scent of cedarwood, as if you are taking a bath in a forest. Soon, the gentle and deep fragrance of jasmine, vanilla, and musk will appear, and your mind will be relaxed. The refreshing fragrance favored by all, regardless of gender or generation, will give you energy.

Ethanol-free, mineral oil-free, paraben-free, silicone-free, and tar dye-free. The container is made of environmentally friendly biomass.

How to use

Take an appropriate amount in your hands, apply it to your body and hair, and massage gently to penetrate.

The base is from Japan and the fragrance is from France, two countries meeting and blooming with elegance.

“yayoi” is a luxury spa brand that carefully selects and blends natural ingredients that have been popular in Japan for centuries, while the fragrance is created by a renowned French perfumer.

The yayoi fragrance is the result of the fusion of the sensibilities of these two countries. It is a global brand that brings the world of "wa" to Japanese people and people all over the world.

Origin of the name "yayoi"

The first letter of the logo, "y," is reminiscent of the versatility of a kimono. It expresses the image of the Japanese woman of the new era, who is graceful, but also stands with dignity of her own will. The word "yayoi" represents the Yayoi culture. The brand name expresses our will to continue to offer high-quality "wa" (harmony).

Other Products

yayoi Skin Care Series

Skin Care Series

yayoi Cleansing Milk 150ml 6,600 yen

yayoi Precious Lotion 120ml 9,680 yen

yayoi Moisturizing Precious Cream 50g 15,400 yen

yayoi Precious Beauty Oil 30ml 11,770 yen

Hair & Body Care Series

yayoi Shampoo S 300ml 3,630 yen

yayoi Conditioner S 300ml 3,850 yen

yayoi Body Soap S 300ml 3,850 yen

yayoi Body Lotion S 150ml 8,470 yen

(All prices include tax)

About LAVOIE

Established in 2008 as a Japanese branch of Omnisance Paris. Sold at department stores, Evian Spa Tokyo in Palace Hotel Tokyo, Hotel New Otani, etc.

2018 Company name changed from Omnisance K.K. to Lavoie K.K. (a separate legal entity). In addition to Omnisance Paris products, started planning and manufacturing new Japan-made brands "marie-thé" and "yayoi".

2019 "marie-thé" was adopted as an amenity of Hotel New Otani Tokyo's "New Edo Room".

2020 Luxury spa brand "yayoi" is launched as home care.

2021 Complete the yayoi skincare series under the supervision of a charismatic trainer from a five-star hotel (for professional and home care). The above products are used at the Palace Hotel Tokyo Spa, Conrad Tokyo Spa, etc.

March 2023 The "yayoi" brand caught the attention of the Fashion Week Paris (a.k.a. Paris Collection) Association, and at the request of the Association, the brand participated as an official sponsor of the Paris Collection to be held in March 2023. The brand will make its global debut as a "Japanese - the global brand".

Sales outlets　

Evian Spa Tokyo at Palace Hotel Tokyo, Suigetsu Spa & Fitness at Conrad Tokyo, Hotel New Otani Osaka, Barneys New York Ginza Main Store

Online store

Marché la Cocotte https://mcocotte.jp/

For customer inquiries, please contact

Lavoie Co., Ltd

tel: 03-6453-7688

Lavoie official website : https://lavoie.jp/

yayoi official website : https://yayoi.fun/