First collaboration! Tokyo Banana x Itohkyuemon Matcha Cake" will be available exclusively at international airports from July 19.

Uji Itohkyuemon, established in the late Edo period (Uji City, Kyoto Prefecture; President: Joji Hirose), will start selling sweets in collaboration with "Tokyo Banana World," a Tokyo souvenir brand operated by GrapeStone Corporation (Head Office: Ginza, Chuo-ku, Tokyo), at Fa-So-La stores in Narita Airport and Tokyo Souvenir Shop North in Haneda Airport from Wednesday, July 19, 2023. -(Haneda Airport) and at TOKYO SOUVENIR SHOP NORTH in Haneda Airport's International Terminal (excluding some stores) from Wednesday, July 19, 2023.

Tokyo Banana World × Itohkyuemon Green Tea Cake

A collaboration with "Tokyo Banana World," one of Japan's most popular souvenirs, has been realized! The "Tokyo Banana World x Ito Kuemon Matcha Cake" is a bite-sized sponge cake with four different patterns based on Tokyo Banana and Japanese green tea. The sponge and cream are carefully kneaded with fragrant Uji green tea. It will be sold exclusively at Fa-So-La stores in Narita Airport and TOKYO SOUVENIR SHOP NORTH in Haneda Airport International Terminal.

Tokyo Banana World x Itohkyuemon Matcha Cake Package

As a Japanese souvenir for foreign visitors to Japan, the packaging was also carefully selected. The package is finished in a Japanese style with a checkered pattern and a "kanoko-shibori" pattern. The woman in kimono holding the matcha cake has a kanzashi (hair pin) in the shape of Tokyo Banana shining in her hair.

Outline of the product

Product name: Tokyo Banana World × Itohkyuemon Matcha Cake

Price ： 1,404 yen for 8 pieces (1,300 yen), 2,106 yen for 12 pieces (1,950 yen)

Release date : July 19, 2023 (Wednesday)

Sales outlets: Fa-So-La stores in Narita Airport,

　　　　　　TOKYO SOUVENIR SHOP NORTH in Haneda Airport International Terminal

*Some stores may not carry the product.

About Tokyo Banana World

Tokyo Banana World" is a brand of sweets that began with "Tokyo Banana," the No. 1(*) souvenir of Tokyo, which was created in 1991 as a "Tokyo souvenir for a new era. We have been developing sweets that are focused on the deliciousness of bananas. The numerous sweets loved by people of all generations have become familiar as "a representative souvenir of Japan" not only in Japan but also among travelers from overseas.

*Ranked No. 1 in domestic souvenirs received from friends, colleagues, and family over the past year, according to Intage Corporation (survey conducted February 5-7, 2019)

Tokyo Banana World official website: https://www.tokyobanana.jp/

Company Profile

Company name: Itohkyuemon Co.

Location: 19-3, Suramichi Aramaki, Uji-shi, Kyoto 611-0013, Japan

Representative: Joji Hirose, President and Representative Director

Year of Establishment: Tempo 3

Business : Manufacture and sale of Uji tea, matcha sweets, etc.

URL ： https://www.itohkyuemon.co.jp/corporate/

Twitter ： https://twitter.com/itohkyuemon

Facebook ： https://www.facebook.com/itohkyuemon

Instagram : https://www.instagram.com/itohkyuemon/

History of Itohkyuemon

It was in the late Edo period (Tempo 3) that Tsuneemon Itoh I and Takizo Itoh began their tea business in the village of Meimura, Tahara (present-day Uji-Tawaraminami). The tea business was then passed down from generation to generation through Ito Tsuneemon II and Kyuzaburo, Ito Tsuneemon III and Yoshimatsu, and Ito Takichi IV. In 1952, Kyuzo Ito V moved from Uji-Tawara to Uji, and opened a store selling Uji tea at Uji-Renge (present-day Heidoin Omotesando). In the same year, when he established the company, he took the name of Ito Tsuneemon, which had been passed down from generation to generation, and the first letter of "Hisa" in Ito Kyuzo's own name, and named the company "Itohkyuemon Co. In Uji-Tawara, where the company was founded, the Ito family continues to produce tea at the tea plantation that has been passed down from generation to generation.

Photo of the first shipment of tea at the Byodoin storefront

Tea factory at that time