Announcing the [BEST BUY of the Year 2022] survey by Instagrammers.

(Location: Minato-ku, Tokyo; President: Motoshi Shoko), operator of the influencer service "Find Model," has conducted a survey of Instagrammers (over 10,000 followers on Instagram) registered with its influencer network to find out what they would like to buy in 2022. (Location: Minato-ku, Tokyo; President: Motoshi Shoko) has conducted a survey of the best things to buy in 2022 in the categories of "Beauty/Makeup," "Fashion," "Lifestyle/Entertainment," and "Subscription.

TOP

Summary of the "Instagrammers' BEST BUY of the Year 2022" survey】 【Survey Method ：WEB

Survey method ： Web

Survey period: October 31-November 4, 2022 (5 days)

Survey Target ： Instagrammers registered with Find Model (Instagram followers)

　　　　　　(Instagram followers of 10,000 or more)

Valid responses: 338 respondents

Respondent Details:

［Gender: Female 92.0% / Male 8.0

［Age] 0.0% teens / 28.1% 20s / 56.5% 30s / 12.4% 40s / 3.0% 50s and over

［Number of followers]

～60,000 to 29,999 56.8% / 30,000 to 59,999 22.5% / 60,000 to 89,999

60,000～89,999 10.1% / 90,000～199,999 4.7%／

120,000 - 5.9% / 90,000 - 199,999 4.7% / 120,000 - 5.9

［Posting genre]

Lifestyle 23.1% / Beauty/Makeup 20.7% / Apparel 16.3% / Cooking/Gourmet 13.3

Cooking/Restaurants 13.3% / Children/Childrearing 10.4% / Travel/Outing 6.8% / Others

Others 9.5

Each percentage is calculated based on the actual number of respondents in the total and rounded to the nearest whole number. Therefore, the sum of the percentages may not necessarily add up to 100%.

Results of the "Instagrammers BEST BUY of the Year 2022" survey

Instagrammers are users of the photo- and video-sharing SNS Instagram who are highly specialized in a particular field, have a large number of followers, and are highly influential in disseminating information. Instagrammers are characterized by the fact that they are not only celebrities and celebrities who appear on TV or in magazines, but also ordinary people in general.

We conducted a survey of these Instagrammers (Instagram followers of 10,000 or more) in the categories of "beauty/makeup," "fashion," "lifestyle/entertainment," and "subscribe," for a total of 31 genres, focusing on "good things to buy in 2022," and announced the results. We are pleased to announce the results of the survey.

1. beauty/makeup category

Beauty

The No. 1 product in the beauty/makeup category that was the best purchase in 2022 was the KATE Lip Monster. Lip Monster was also ranked first in the lip category, making it a double crown winner. The Instagrammers who supported Lip Monster said, "It's too comfortable that it doesn't come off even with a mask (Female in their 30s, 71,000 followers)" and "It doesn't come off at all! (Female in their 20s, 38,000 followers).

In addition, the best buys of 2022 in each product category in the beauty/makeup category and comments from Instagrammers were as follows

Skin care No. 1 [Lulurun Sheet Mask

　-It penetrates better than other packs. The package is cute. (Female in her 20s, 66,000 followers)

　-The scent is nice, and I feel my skin is in good condition even after removing the mask (Female 30s, 21,000 followers)

No. 1 in hair care [cocone Clay Cream Shampoo

　-It is a short shampoo, treatment, and conditioner in one bottle, and the quality of my hair changes a lot. (30s female, 33,000 followers)

　-The mud type is fresh! It makes my hair shiny. (Female 30s / 17,000 followers)

Face care No. 1 [Shu Uemura Cleansing Oil

　-I like the moist feeling it gives to my skin, it removes all traces of makeup, and the fact that I don't need to wash my face twice makes my skin feel cleaner without any unnecessary friction! (20s female, 18,000 followers)

　-No feeling of tightness after use and it leaves my skin moist. (30s female, 21,000 followers)

No. 1 Foundation [TIRTIR MASK FIT RED CUSHION] -It's amazing that it doesn't break down even with a mask.

　-It's amazing that it doesn't fall apart even with a mask! (Female 40s, 27,000 followers)

　-The coverage is very good even though it's very sheer.

Lips #1 [KATE Lip Monster

　-Lip Monster doesn't fall off at all (Female 30s / 58,000 followers)

Eyeshadow No. 1 [CLIO Pro Eye Palette

　-The coloring is suitable for both office makeup and going-out makeup, and the shadow textures range from matte to sheer, and the lamé includes small lamé, medium lamé, and large lamé, making it a heavy-duty item that can be used every day! (40s female, 11,000 followers)

●No. 1 Lotion and Beauty Serum [MUJI Lotion

　-It is not sticky even though you can feel the effect (Male, 40,000 followers, in their 20s)

No. 1 beauty appliance [Dyson hair dryer

　-The fact that it dries quickly is wonderful (30s female, 13,000 followers)

　-Fast drying time and maintaining the moisture level of hair (30s female, 12,000 followers)

Other beauty products No. 1 [ReFa shower head

　-It really fades blemishes and prevents pimples (Female in her 20s, 35,000 followers)

2. fashion category

Fashion

SHEIN Dress], [SNIDEL Dress], and [New Balance Sneakers] tied for first place in the best fashion category products purchased in 2022. SHEIN Dresses" was the best in terms of price, with comments such as "SHEIN has many distinct colors and designs that Japanese companies don't sell, which was divine for me because I like unusual designs like that (30s female, 21,000 followers)" and "The fabric and design were good despite being petit-price (30s female, 16,000 followers). SNIDEL dress] had many comments that mentioned the style of wearing it, such as "It looks good and the switching is different from other brands (30s, 33,000 followers)" and "It looks beautiful on my figure (30s, 29,000 followers)". The style of the sneakers was also commented on by many. New Balance sneakers] received many comments referring to the style of the wearer, such as, "They are very comfortable (Male, 30s, 100,000 followers)," "They fit in easily with various outfits, and the design is cute when viewed alone (Female, 30s, 30,000 followers). (30,000 followers, female in their 30s)" The comfort and design of the shoes received a lot of support from both men and women.

In addition, the best buys for 2022 in each product category in the fashion category and comments from Instagrammers were as follows

Fashion brand No. 1 [SHEIN

　-Cheap and a wide variety of products (20s female, 18,000 followers)

　SHEIN] -It's a bit hit or miss, but you can always find what you want because it's inexpensive, arrives quickly, and has a wide variety of designs (30s female, 100,000 followers)

No. 1 Shoe brand【Nike】-Nike ACG Air Mocs

　-NIKE ACG air mocs can be used for both outdoor and town use, and the fact that you can step on the heel and take them off easily is wonderful (30s male, 24,000 followers)

　-They are really comfortable (Female, 72,000 followers in their 20s).

No. 1 bag brand [LOEWE

　-Easy to use and I'm really glad I bought it (40s female, 152,000 followers)

　-Designs that can be used for both work and private life (Female 30s with 33,000 followers)

No. 1 Accessory brand [Tiffany & Co.

　-Items that lift one's spirits (Male, 15,000 followers in their 20s)

3. lifestyle/entertainment category

Lifestyle/Entertainment

iRobot Roomba] came in first place for the product that improved the quality of life the most after purchasing it in 2022. Many respondents commented on the convenience of the iRobot Roomba's ability to complete cleaning automatically when they go out or go to bed, saying, "I appreciate that the cleaning is done even when I am out (female, 128,000 followers in their 20s)," and "I can press the switch and go to bed and find it shining in the morning (female, 199,000 followers in their 40s).

In addition, the best buys of 2022 in each product category in the Lifestyle/Entertainment category and comments from Instagrammers were as follows.

No. 1 Cleaning Goods [Utamaro Soap Series

-Good to use for any kind of stains (30s female, 89,000 followers)

Dyson Vacuum Cleaner: No. 1 in furniture and home appliances

　-It takes out an amazing amount of dust (Male, 40s, 22,000 followers).

　-The first cordless vacuum cleaner I ever used, and it was so easy and fun to clean (Female 30s/11,000 followers)

No. 1 person who recommended [BTS

No. 1 in gourmet food on order [Lutao cheesecake

Convenience store gourmet No. 1 [Lawson Canulé

Hotels and inns No. 1 [MIMARU

No.1 Sightseeing spots [Okinawa

Movie No.1 [ONE PIECE FILM RED

Animation No. 1 [SPY x FAMILY] - Manga No. 1 [ONE PIECE FILM RED

Manga No. 1 [ONE PIECE] - Manga No. 1

4. sub-subscription category

Subsc.

The No. 1 most popular subscription service in 2022 was 【Amazon Prime】. The comments were diverse, ranging from "I like foreign dramas, so it's very useful (30s female, 21,000 followers)" to "The subscription service is very convenient (30s female, 41,000 followers)" because of the variety of services available.

Other best buys for 2022 in each product category in the subscriber category were as follows.

Netflix: No. 1 in video distribution

Music distribution No. 1 [Apple Music

No. 1 in e-comics [LINE Manga] No. 1 in e-comics

Magazine reading service No. 1 [Rakuten Magazine

The ranking of each genre and other details of this survey are available on Insta Lab.

https://find-model.jp/insta-lab/insta-lab-influencer-questionnaire-2022-bestbuy

Outline of Find Model Service

Find Model is an influencer marketing support service with 6,000 assignable influencers and a maximum reach of over 180 million people. It has a track record of more than 10,000 SNS marketing projects, mainly for prime TSE-listed companies.

https://find-model.jp/influencer/

Company Profile

Company name: SOCIALWIRE CO.

Representative: Motofumi Shoko, President and Representative Director

Location: 6F Shibaura Renesite Tower, 3-9-1 Shibaura, Minato-ku, Tokyo 108-0023

Establishment: September 6, 2006

URL: https://www.socialwire.net/