The most popular items purchased by influencers this spring are "Dior Lip Series" in the beauty and makeup category and "SNIDEL Dress" in the apparel category.

(Location: Minato-ku, Tokyo; President: Motofumi Shoko), operator of the influencer casting service "Find Model," has conducted a survey of Instagrammers (more than 10,000 Instagram followers) registered with its influencer network regarding "beauty," "apparel," "home dining," "places to go," "smartphone apps," and "PR work done. ) registered with the company's influencer network (more than 10,000 Instagram followers) on the topics of "beauty/makeup," "apparel," "home dining," "places to go," "smartphone apps," and "PR work done," and announced today the results of the survey.

Spring 2022 Instagrammer Survey

Outline of the Spring 2022 Instagrammer Survey

Survey method ： WEB

Survey period ： April 14-15, 2022

Survey Target ： Instagrammers registered with Find Model (Instagram followers)

　　　　　　(Instagram followers of 10,000 or more)

Valid responses ： 400 respondents

Respondent Details:

［Gender: Female 89.3% / Male 10.8

［Age] Teens: 1.3% / 20s: 34.5% / 30s: 52.0% / 40s: 10.3% / 50s: 2.0

［Number of followers]

～29,999 56.5% / 30,000-59,999 22.5% / 60,000-89,999 10.0% / 90,000-1999

90,000-199,999 4.8% / 120,000- 6.3

［Posting genre]

Lifestyle 27.8% / Beauty/Makeup 21.5% / Apparel 15.0% / Cooking/Gourmet 11.3

Cooking/Gourmet 11.3% / Traveling/Excursions 7.3% / Children/Childrearing 6.3% / Others 11.0

Others 11.0

Each percentage is calculated based on the actual number of respondents in the total and rounded to the nearest whole number. Therefore, the sum of the percentages may not necessarily equal 100%.

Spring 2022 Instagrammer Survey Results

1. beauty and cosmetics

Spring 2022 Survey Beauty Makeup 1

The beauty/cosmetic item purchased by Instagrammers this spring was the [Dior Lip Series], far ahead of the second place and in first place by a wide margin. Satisfaction was also high, with a score of 4.6 out of 5. Comments from users included: "I like it because it looks cute (30s female, 94,000 followers)," "The package is very cute, and I like the color and the coloring. It would be better if there were more color variations. (Female in their 20s, 35,000 followers)" Many of the respondents also recommended the product design.

Spring 2022 Survey Beauty Makeup 2

The beauty/cosmetic item attracting the attention of Instagrammers this summer was [SUQQU limited edition eyeshadow], with no items purchased in the spring ranking high, including the item that ranked tied for second.

2. apparel

Spring 2022 Survey Apparel 1.

The apparel items purchased by Instagrammers this spring were [GRL dress], [SNIDEL dress], and [UNIQLO shirt], with three items tied for first place.

GRL one-piece dresses were the most popular item, with "GRAIL is inexpensive, has cute designs, and is easy to get buzzed about when posted on social networking sites. (40s female, 28,000 followers)" and "It covers the body shape and is cute (40s female, 23,000 followers)" All respondents gave it a perfect score of satisfaction.

SNIDEL Dress" received a high satisfaction score of 4.8 out of 5, with comments such as, "It makes me look stylish (30s, 19,000 followers)" and "Mature and cute (20s, 66,000 followers)".

UNIQLO shirts" were also popular with male followers (30s, 20,000 followers) and female followers (20s, 26,000 followers) who said, "I like it so much that I buy a new one when it gets worn out. Many Instagrammers also responded, indicating that they are repeat buyers.

Spring 2022 Survey Apparel 2

SNIDEL, UNIQLO, and ZARA were the most popular apparel brands among Instagrammers this summer.

3. about home-style gourmet foods

Spring 2022 Survey Gourmet 1

Mr. CHEESECAKE" and "BASE BREAD" were tied for the top two items purchased by Instagrammers this spring.

Mr. CHEESECAKE" received many comments about the taste, such as "Smooth and very tasty (30s female, 18,000 followers)," and the satisfaction score was very high at 4.8 points.

BASE BREAD" received many comments about its ingredients, such as, "It's filling and full of protein (37,000 followers, women in their 20s)" and "Surprisingly tasty with high nutrients (12,000 followers, women in their 40s).

Spring 2022 Survey Gourmet 2

Seven-Eleven, Mister Donut, FamilyMart, and McDonald's were all ranked in the same order as brands, and ice cream was ranked as the top item among home gourmet food items attracting attention from Instagrammers this summer.

4) Outing Spots

Spring 2022 Survey Outing 1

Tokyo was the No. 1 outing area visited by Instagrammers this spring, and the No. 1 outing spot/event was "Hanami" (cherry blossom viewing). The most popular spot and event this spring was "Hanami" (flower viewing). Shinjuku Gyoen was a casual place to enjoy cherry blossom viewing because there was a limit on the number of people. (30s female, 11,000 followers)" "I went to Ueno Park for Hanami. It is a cherry blossom viewing spot that I visit every year. (20s female, 19,000 followers)," etc. The emergency measures and priority measures to prevent the spread of the disease have been lifted in many areas since March, resulting in a gradual increase in the number of outings close to home.

Spring 2022 Survey Outing 2

Okinawa was the most popular excursion area among Instagrammers this summer, ahead of Chiba, which was in second place. The top spot for outings and events was the "sea," with the result that instagrammers are looking forward to a summer with no travel restrictions. 5.

5. smartphone apps

Spring 2022 Survey Smartphone Apps

The #1 smartphone app downloaded by Instagrammers this spring was [Lemon8], a new social networking app from the TikTok management company. I want it to follow in the footsteps of Instagram (20s male, 301,000 followers)" "I installed it because I wanted to start a new SNS. As a sender, it is very easy to use because you can embed URLs, and it is also easy to collect information. (Female, in her 20s, 54,000 followers)," etc. It was clear that people are looking forward to this new social networking service.

6. about jobs

Number of projects surveyed in spring 2022

In the last 3 months, 97.3% of our respondents have done PR work as an Instagrammer (not only for us, but also for other companies), indicating that almost all Instagrammers with more than 10,000 followers have done work. As for the number of jobs, 34.5% of the respondents had between 1 and 9 jobs, the largest percentage, while 26.5% had 30 or more jobs, accounting for more than one-fourth of the total number of jobs.

Spring 2022 Survey Implemented Case Genres

Beauty (skincare/makeup) 70.2%, Gourmet/Food 55.5%, and Apparel 50.9% were the most popular job genres, with more than half of the respondents performing each of these genres.

Details of this survey are available on Insta Lab.

https://find-model.jp/insta-lab/influencer-questionnaire-ranking-2022-spring/

Outline of Find Model Service

Find Model is an influencer marketing support service with 6,000 assignable influencers and a maximum reach of over 180 million people. It has a track record of more than 10,000 SNS marketing projects, mainly for companies listed on the first section of the Tokyo Stock Exchange.

https://find-model.jp/influencer/

Company Profile

Company name: SOCIALWIRE CO.

Representative: Motofumi Shoko, President and Representative Director

Location: 6F Shibaura Renesite Tower, 3-9-1 Shibaura, Minato-ku, Tokyo 108-0023

Establishment: September 6, 2006

URL: https://www.socialwire.net/