SanLet's", a live-streaming wedding ceremony service that proposes a new type of wedding ceremony to be attended online, to be launched to bridal businesses in April 2022.

Eight Knot Co.((Ginza, Chuo-ku, Tokyo / CEO: Yasushi Yonaiyama) has launched the "SanLet's" system, a live wedding streaming service, to domestic and international bridal businesses on April 1, 2022. SanLet's" is a service that enables online wedding attendance through live-streaming and a 3-day video storage period. Until now, this service was only available to those who had signed contracts with our affiliated wedding venues. However, we decided to sell this service to bridal business operators in Japan and abroad in order to promote it as a new type of wedding service in After Corona.

Image of "SanLet's" live-streaming wedding ceremony service

Background of the development of the "SanLet's" live wedding ceremony streaming service

In the Corona Disaster, the bride and groom were unable to hold their wedding ceremony as planned, and both the bride and groom and the business were in a difficult situation. In this situation, as one of the ways to support brides and grooms who did not want to give up on their weddings, we started a real-time wedding ceremony streaming service for those who were unable to attend the ceremony onsite. Based on the feedback we received from brides and grooms and customers who watched the streaming, we have completed the "SanLet's" service, which, in addition to real-time streaming, includes the ability to watch recordings, send messages from online attendees, and send congratulatory gift money. We realized that adding the option to attend a wedding online would enrich the wedding experience.

In Bifora Corona, there was a trend of decreasing the number of people attending weddings and increasing the number of "nasi-married" couples who did not hold weddings. The Corona disaster has accelerated this trend, and we do not expect it to completely reverse in the future. To accommodate such needs, we are proposing a new option for wedding attendance.

Real weddings have become an intimate time spent with family and other truly close people. Online wedding ceremonies, which are easy to participate in, provide an opportunity to report and express gratitude to a wide range of friends and distant relatives with whom you would like to stay in touch. SanLet's" is a platform that allows many people to easily participate online and share their feelings of celebration. Eightknot will continue to promote the new wedding style of online attendance, aiming to enrich real life through digital connections.

Features of the "SanLet's" service

1. live-streaming of the wedding ceremony

Live streaming of the wedding ceremony will be provided. Online attendees do not need to download an application, but can connect to a dedicated site to watch the ceremony. Since no video is streamed from the attendee's side, there is no need to worry about where to watch or what to wear. 2.

2. attendees can express their congratulations with stamps

Attendees can express their feelings with stamps when watching and participating in the live-streaming. By sending stamps such as heart marks, crying faces, applause, and flower showers, online attendees can create a sense of unity amongst themselves and their loved ones.

3. 3-day storage of wedding video including stamps

The video, including the stamps that the attendees stamped during the live-streaming, will be saved and can be viewed as many times as you like until 23:59 on the third day after the live-streaming date. Even attendees who are not available during the live-streaming time can watch the video at their favorite time during the storage period. The bride and groom can also view the saved video after the ceremony and enjoy the aftermath of the ceremony.

4. online invitations

Invitations can be easily sent via email or SNS by copying the invitation URL from the bride and groom's dedicated management screen. Since attendees access the site through a dedicated site that they register for individual accounts, security is assured.

5. sending messages and congratulatory gifts on the attendee site

Attendees can send messages to the bride and groom through the attendance site. They can also send a congratulatory gift electronically, allowing them to express their feelings of congratulations to the couple online in the same way they would normally do at a wedding.

6. no initial cost

The bride and groom can use the "SanLet's" service at no initial cost. (Service usage fees will be charged for some functions.)

Needs for Online Wedding Services

According to the Zexy Marriage Trend Survey 2021, 82.0% of respondents answered that they would like to "meet in person and spend time together" when reporting their marriage to their closest friends and family in the item asking about their thoughts on weddings and community. On the other hand, 71.7% of respondents agreed with the question, "It is OK if the report is made online" if the couple cannot meet in person to report their marriage due to their partner's circumstances, suggesting a high level of acceptance of online participation.

<Perspectives on weddings and community [single answer

When reporting marriage to people close to me, I would like to meet them in person and spend time with them.

...agree 82.0% disagree 4.6

If I cannot report my marriage in person due to the other person's circumstances, it is OK to report online (e.g., illness, living far away from home, childbirth)

...agree 71.7% disagree 12.8

From Zexy Marriage Trend Survey 2021

However, among the 56.8% of brides and grooms who were aware of the "partially online implementation style," only 41.2% actually considered it and 15.1% went so far as to implement it. The majority (59.4%) of brides and grooms did not adopt the service because they wanted to meet and spend time with their guests in person, but it seems that misunderstanding and anxiety due to the service not yet penetrating the market prevented implementation, such as not feeling it necessary, not being suggested by the venue, worrying about mechanical problems on the day, and troublesome preparations. It seems that misconceptions and anxiety due to the fact that the service has not yet penetrated the market are preventing its implementation.

[SanLet's Achievements

SanLet's, a live-streaming service for weddings, has received more than 2,000 orders since its launch in March 2021, with an order rate of approximately 60%. The cumulative number of online attendees (viewers) has exceeded 35,000. (As of February 2022) We have received extremely high satisfaction ratings from brides and grooms and online attendees who have used our services. In particular, in a voluntary survey of online attendees, 70% responded "very good" about their experience with online attendance. (7-point scale, based on our own research)

SanLet's" Total Number of Online Attendees

SanLet's" Online Attendee Satisfaction

Advantages for bridal service providers

Low initial and running costs

We offer proposals that make the most of the equipment you have on hand, or that make use of iOS, so that you can start using the service at a reasonable cost. Also, the system usage fee is only 35,000 yen per month (tax not included) per venue per contract. This is a low-cost introduction.

Services that add value to weddings

SanLet's is a delivery service that focuses on real weddings. SanLet's is a service that mainly distributes real weddings. In the after-corona service, we provide opportunities for people who have previously given up invitations to attend a wedding, such as elderly people who have difficulty attending locally, friends raising children, and colleagues on overseas assignments. This is a service that adds value to your wedding.

□Prevention of Cancellation

If the infection situation changes again in the future, having the option of online attendance will allow you to change the way you do things without having to cancel the wedding itself. For planners, it also expands the range of proposals.

□Operation is simplified

No professional cameraman is needed for filming and distribution, and can be operated with a fixed camera or staff at the wedding venue. We also provide full support for operation design, training, etc.

Exhibiting at the Bridal Industry Fair

We will have a booth at the Bridal Industry Fair 2022, which will be held at Tokyo Big Sight from June 1 (Wed.) to 2 (Thu.), 2022, to introduce details and actual examples of the "SanLet's" live wedding distribution service described above. The Bridal Industry Fair is an event that provides the latest information on the industry through seminars and company booths for all those involved in bridal facilities and the bridal market. Pre-registration is required to attend. (Free admission)

<Outline of Bridal Industry Fair 2022

Name: The 23rd Bridal Industry Fair 2022

Date and Time: June 1 (Wed.) and 2 (Thu.), 2022, 10:00-17:00 (tentative)

Venue: Tokyo Big Sight, South Hall 3

Sponsor: Bridal Industry Newspaper Co.

How to visit: Registration required (pre-registration and invitation ticket system)

Details : https://bridalnews.co.jp/fair/

SanLet's system introduction results

Karuizawa Hotel Breston Court

Hoshino Resort Risonare Yatsugatake

Hoshino Resort Tomamu Church of Water

Inquiries about the introduction of the "SanLet's" system, a live wedding streaming service

This service is provided for bridal businesses that have wedding venue facilities. If you are interested in this service, please feel free to contact us at

Eight Knot Co.

URL : https://sanlets.com

E-mail : info@sanlets.com