Shinshu Ueda Matsutake & Wine Festival 2023" to be held September 23-24 To preserve endangered matsutake mushrooms for the next generation, Crowdfunding also started to preserve endangered matsutake mushrooms for future generations.
Shinshu Ueda Matsutake & Wine Festival 2023 Executive Committee
The Shinshu Ueda Matsutake & Wine Festival 2023 Executive Committee will hold the "Shinshu Ueda Matsutake & Wine Festival 2023" gastronomy festival and gastronomy tours in Ueda City, Nagano Prefecture on September 23 (Sat. holiday) and 24 (Sun.), 2023. Shinshu Ueda is one of the largest matsutake production areas in Japan, but due to the devastation of the satoyama, the domestic matsutake mushroom harvest has drastically decreased to only 0.3% of the pre-war level. In order to preserve matsutake mushrooms, which are in danger of being designated an "endangered species," for the next generation, we started a crowdfunding campaign on August 10 (Thu.) on Campfire with the aim of "revitalizing satoyama" and "creating a new food culture.
Shinshu Ueda Matsutake & Wine Festival 2023 official website
Crowdfunding on CAMPFIRE
https://camp-fire.jp/projects/view/692926?utm_campaign=cp_po_share_c_msg_mypage_projects_show
Shinshu Ueda Matsutake & Wine Festival 2023
Project outline of the crowdfunding project
Project name: We want to save the endangered matsutake mushrooms by "restoring satoyama" and "creating a new food culture"!
We want to save the endangered matsutake mushroom by "revitalizing satoyama" and "creating a new food culture"!
Period: August 10, 2023 (Thu) - September 18, 2023 (Mon)
URL ： https://camp-fire.jp/projects/view/692926?utm_campaign=cp_po_share_c_msg_mypage_projects_show
Example of Returns
(1) [Simple Support Course] 2,000 yen
Postcard (by mail), Thank you e-mail, and your name on the official website
(2) [Support course with wine goods] 3,000 yen
Unbreakable glass, neck wine glass bag, postcard (mailed), etc.
(3) [Event Enjoyment Course] 5,000 yen
3,000 yen worth of food and beverage tickets, unbreakable glass, neck-mounted wine glass bag (to be handed over at the event), etc.
(4) [Gastronomy Tour Platinum VIP Course] 120,000 yen
Gastronomy tour (2 days 1 night, 90,000 yen value), VIP seating (half-day seating in a tent), etc.
For other plans, please see the project website.
About the event
Ueda City, with its rich nature and the romantic atmosphere of the Warring States period, is actually one of the largest matsutake mushroom production areas in Japan. The Chikumagawa Wine Valley is one of the most famous wine regions in Japan, and new wineries are springing up one after another.
This project was born out of the "UEDA WINE BUSINESS LAB," a program to discover and develop human resources involved in the wine business, which is part of the "Ueda Wine Project" organized by Ueda City and the KIRIN Group.
UEDA WINE BUSINESS LAB
The harvest of domestically produced matsutake mushrooms has dropped to about 0.3% of the prewar level due to the devastation of satoyama, and matsutake mushrooms have been designated as an "endangered species" and are in a critical situation. In order to preserve the rich aroma and flavor of domestic matsutake mushrooms for future generations, we plan to develop activities to revitalize satoyama through this festival and gastronomy tours, appreciating the blessings that come from the marriage of nature and people.
Trend graph of domestic production of matsutake mushrooms
The "Shinshu Ueda Matsutake & Wine Festival 2023" gastronomy festival aims to create a new Japanese food culture where people can enjoy food, food and wine created by nature and people by finding matsutake dishes that go well with wine and wine that goes well with matsutake dishes in a place where people can experience the beautiful nature and culture of Ueda, Shinshu. Shinshu Ueda Matsutake & Wine
Shinshu Ueda Matsutake & Wine Festival 2023 Logo
Outline of Shinshu Ueda Matsutake & Wine Festival 2023 Gastronomy Fest
Date & Time: Saturday, September 23, 2023 (national holiday) 10:30-18:00
Sunday, September 24, 2023 10:00-17:00
*Canceled in case of rain or stormy weather.
Venue: Ueda Castle Ruins Park Lawn (Ueda City, Nagano Prefecture)
Admission: Free
Food and beverages are available at the reception of the venue for 3,000 yen (300 yen x 10 tickets) including tax.
Food and beverages are available at each tent and kitchen car,
Please purchase food and beverage purchase tickets for 3,000 yen (300 yen x 10 tickets) including tax at the venue reception and use them at each tent and kitchen car.
Wine glasses will be available at the registration desk.
original neck wine holder,
The wine glasses can be purchased at the registration desk for 1,000 yen for a set of unbreakable wine glasses, an original neck wine holder, and a 300-yen food and beverage ticket.
The wine glasses can be purchased for 1,000 yen.
You may also bring your own wine glass.
Chairs are limited, but the lawn is available.
It would be convenient if you bring your own leisure sheet.
Stalls: Approximately 25 stalls (tentative)
Matsutake mushrooms and related products,
Matsutake-related products, dishes using Matsutake (pizza, pasta, paella, etc.), and food products (cheese, cured ham, etc.)
food products (cheese, cured ham, Basque cheesecake, etc.),
Chikumagawa Wine Valley wine, craft beer, etc.
Sponsor : Shinshu Ueda Matsutake & Wine Festival 2023 Executive Committee
Supported by ： Nagano Prefecture, Ueda City, Tomi City,
Komoro City, Kirin Holdings Company, Limited
Access ：Guests can enjoy both matsutake dishes and wine.
To make the matsutake dishes more wine-friendly and easy to eat, local and Tokyo chefs will prepare new matsutake dishes such as matsutake paella, matsutake pizza, matsutake galette, and more.
Giant Paella
We will also hold "Shinshu Ueda Matsutake & Wine Festival 2023 Gastronomy Tour" where you can see and learn about the current state of Satoyama, visit the natural environment where wine and cheese are made, and experience the blessings produced by the symbiotic relationship between nature and people.
Outline of the Shinshu-Ueda Matsutake & Wine Festival 2023 Gastronomy Tour
Date：September 23 (Sat.) to 24 (Sun.), 2023
Schedule (tentative):
<Day 1
9:30 Gather at Ueda Station of JR/Shinano Railway
10:30 - 11:30 Visit Matsutakeyama and talk about Satoyama
12:00-13:00 Lunch and talk on gibier @ Ueda Michi-no-Kawa-no Eki Otogi-no-Sato
14:00-16:00 Atelier de Fromage Cheese workshop tour and wine tasting
16:30 Arrive at Nakadanasou (hot spring inn associated with Touson Shimazaki)
18:00-20:00 Dinner @ Harikoshitei with wine
20:00-20:45 Geo Hills Winery Night Winery with wine tasting
＜Day 2
8:30- Soba noodle making (free for those who wish)
10:00-11:30 Chateau Mercian Winery
Winery tour & tasting, ham tasting
12:00 Dismissal at Shinshu Ueda Matsutake & Wine Festival 2023
Capacity: 24 people (over 20 years old) *Minimum number of participants: 12
Tour operator: Nagano Wine Travel (Registered travel agency No. 635, registered by the Governor of Nagano Prefecture)
Price: 90,000 yen (tax included) per adult (based on double occupancy at Nakadanasou)
In case of single occupancy, an additional 2,200 yen will be charged.
Sponsor ： Executive Committee of Shinshu Ueda Matsutake & Wine Festival 2023
Supported by : Nagano Prefecture, Ueda City, Tomi City, Komoro City
URL ： https://matsutakewinefes.com/tour
We aim to expand activities to revitalize satoyama as "satoyama for everyone" by having people participate in the "Shinshu Ueda Matsutake & Wine Festival 2023" gastronomy festival and gastronomy tours, starting with the actual experience of blessed food produced by the symbiotic relationship between nature and people. We are aiming to expand activities to revitalize the satoyama that supports the food.
Outline of the Shinshu Ueda Matsutake & Wine Festival 2023 Executive Committee
Location: Kagurazaka Einstein Tower 1906, 5-20-5 Kagurazaka, Shinjuku-ku, Tokyo
Location: Kagurazaka EinsTower 1906, 20-5, Kagurazaka 5-chome, Shinjuku-ku, Tokyo
Executive Committee Chairman: Tsukuru Kasahara
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Logo Image
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